Greaves West & Ayre and Chalmers & Co at Haddington Show

Are you using exhibitions and events effectively to generate leads, raise awareness and gather market intelligence?

In the business to business market, exhibitions and trade shows are often an important component in the communications mix; a place to build relationships with customers and a ‘marketplace’ to meet opinion leaders.

Running your own event is a powerful way to show off your services to prospects alongside enthusiastic customers. These events help you build relationships with your prospects and helps you close sales.

Real Marketing Specialists has planned and run many client events that have resulted in raised awareness, new relationships and valuable sales.

Spartan Race Event at Winton HouseAttending exhibitions needs to be well planned. They need commitment and creativity because they can be expensive and hard work.

You must follow up on any leads quickly and thoroughly:

  • Nearly 80% of all show leads either aren’t followed up or are mishandled.
  • 48% of attendees only need to hear from an exhibitor once after a show to buy.

If you want to make more of exhibitions or events, or your marketing could benefit from a free Real Marketing Audit, please call (07957 870071 or 01620 825751) or email Christopher Lamotte.

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