Have you considered Google’s remarketing advertising?

Remarketing (or retargeting) is part of the Google Adwords family, but can be very effective. Remarketing lets you continue showing your adverts to people who have visited your website.

When people leave your website without contacting you or buying anything, remarketing allows you to show them more adverts as they visit other websites on Google’s display network over, say, the next 30 days.

In other words, your ads can follow your website visitors round the internet as they browse other websites for up to several weeks. This is great for awareness and brand building, and increases the likelihood that they will contact you or make a purchase.

It’s a bit ‘big brother’ but very effective when used well and is becoming increasingly popular in the UK.

You can even show specific ads based on which sections of your website visitors have been to.

‘Dynamic remarketing’ adds the products that people viewed on your website to the adverts, delivering customised adverts as they browse websites in Google’s Display Network.

Another option is video remarketing which shows ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse Display Network videos and websites.

Using Google Analytics you can see how your remarketing campaigns are performing, where your ads are showing and what they cost.

If you want to investigate options for Google Remarketing or Google Adwords campaigns, please call (07957 870071 or 01620 825751) or email Christopher Lamotte.

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