Is your website appearing in the top 3 to 5 Google search results for your key search terms? Has your website been properly search engine optimized (SEO)? Has it been affected by Google algorithm changes like Panda, Penguin and others?

Your website has to be mobile-friendly or risk being pushed down the search rankings. It’s also essential that it has been optimised for local searches.

A good approach to SEO includes easy navigation, properly set up on-site SEO and appropriate inbound backlinks from quality content; and it’s particularly about having fresh, engaging content both on and off your website.

That’s why content marketing is now so important for being found in Google searches. You need to create a steady flow of fresh, compelling content: stories, news items, articles, social media posts and videos.

Search engine optimisation can be difficult to understand. Google uses more than 200 ranking factors in its ever evolving search algorithm. Search engine optimisation is a mixture of black art and science.

Many companies spend up to 10 times more on Google Adwords advertising than SEO. But SEO is essential and worth investing in because it’s strategic and long term – it keeps on driving traffic to your website for the long term; Google Adwords tends to be more tactical and short term, and you have to keep on spending your valuable budget.

(However, Google Adwords and Remarketing may well have places in your online promotion toolkit as well).

Please be wary of the over-promises being made by cold calling, SEO salesmen and email spammers; they can’t guarantee to get you into the top 3 to 5 search results, and they don’t take a long term, strategic approach to SEO. We do.

To find out more about our free initial Real Web and SEO Audit, please contact Christopher Lamotte via email or on 07957 870071.

Free Web & SEO Review
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