Happy Birthday Real Marketing!

In December 2002 Real Marketing quietly celebrated its first year in business. It has been a successful inaugural year in which the partnership has provided marketing consultancy services to more than 10 clients, ranging from Quality Street and Curtis Fine Papers, to Merchiston Castle School and New Media Research.

Real Marketing was set up to act as a flexible, out-sourced marketing department, particularly in the property, education and technology sectors. We can act as part-time marketing managers, as well as undertaking project work.

To quote Christopher Lamotte, one of the business's partners: "Our extensive sector and consultancy experience means that we can help clients analyse their marketing issues, and implement marketing and communication solutions that make strategic sense. We get involved in trade and corporate PR, build web sites, develop literature, create email and direct marketing campaigns, and build brands, as well as undertaking research and strategic planning - whatever their business needs."

Real Marketing has developed a free Marketing Clinic as a first step to understanding a client's marketing issues and getting to know the business. This can be followed up with a comprehensive Real Marketing Health Check, a fast strategic marketing audit.

Christopher concludes: "In the current competitive climate, companies should be investing in marketing to get more business from their existing customers and to drive business development. A strong customer focus with effective, creative marketing is fundamental to business survival and growth. Our clients already know this, and we are very grateful for their support as we move into our second year."