Education Marketing Case Study
Founded in 1985, the Chippendale School is the UK’s leading international furniture design and furniture making college. It runs the best, intensive one year course course in the UK for which it charges premium fees.
Christopher Lamotte worked as the school’s flexible marketing manager on a consultancy basis for 3 very successful years. He developed and executed a powerful multi-channel strategy with a mix of internet and traditional marketing to recruit UK and international students; as a result, the college was filled for the first time and ran at full capacity each year in the depths of the recession.
Real Marketing also developed and launched their new, fully search engine optimized, international website (combining 3 websites).