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Set up contact management systems, or databases, to drive customer relationship management (CRM) and direct marketing.
Plan, write copy and implement creative, high impact direct mail campaigns which drive high response rates.
Design telephone scripts for following up on campaigns.
Develop and implement integrated direct mail and email marketing campaigns for high impact.
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"Increased customer loyalty is the single most important driver of long-term financial performance"
Dave Illingworth, Lexus US
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