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Ensure that the marketing strategy and initiatives are understood throughout the organisation, and not just within the marketing department.
Plan internal communication campaigns to drive cultural change and keep management and employees informed.
Run communication sessions and workshops.
Develop promotional tools such as printed newsletters, posters, email newsletters, email news alerts and desktop reminders.
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"...One in five uk employees are 'sabateurs'. This means that in an organisation with 1000 employees, there are some 200 people who would bad-mouth their organisation."
Tim Ambler, quoting MORI
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