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Develop a web site brief or project plan and select a web design agency.
Project manage the web site development: agree the 'look and feel'; site map and navigation; online forms; and the development of content.
Develop an online marketing strategy (integrated with traditional marketing) by using search engine optimisation and registration, reciprocal site links, online advertising and email marketing.
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"Running away from change or trying to slow it down isn't an option - the momentum is far too great."
Peter Cochrane, British Telecom
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