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Plan PR programmes to identify trade and corporate publications and establish clear business objectives.
Use editorial to raise corporate or product profiles, establish credibility, educate the market, and support sales.
Research and write compelling press releases with quotes from customers and company spokesmen endorsing the piece.
Use PR as a better value, more credible alternative to expensive advertising.
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"To be effective the PR role requires significant involvement of outside parties such as other employees, customers and suppliers. Christopher was very effective in generating enthusiasm, gathering and filtering information and gaining the necessary approvals to make articles possible. He was instrumental in the shaping of a number of features with the trade press allowing Curtis to achieve a high profile within them... The evidence of this is the high level of press coverage the company received as a result of his work, both in the trade and business press."
Marketing Manager, Curtis Fine Papers
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