• Set up contact management systems, or databases, to drive customer relationship management (CRM) and direct marketing.
  • Plan, write copy and implement creative, high impact direct mail campaigns which drive high response rates.
  • Design telephone scripts for following up on campaigns.
  • Develop and implement integrated direct mail and email marketing campaigns for high impact.

"Increased customer loyalty is the single most important driver of long-term financial performance"
Dave Illingworth, Lexus US