This section provides an overview of the marketing communications tools and techniques that can be developed and implemented by Real Marketing. We always recommend integrated approaches that make strategic sense.

Successful communication strategies use the right mix of traditional and online promotional techniques for the business and its target markets. By understanding how customers make their buying decisions, it is often possible to improve the effectiveness of communications, generating higher sales and better returns.

Powerful creative ideas always play a key role, making products stand out and increasing campaign response rates.

The case studies demonstrate what can be achieved with creative, well executed communications campaigns.

"... Reports have shown that marketing is either ignored or deplored in many British companies. Only a minority have formal marketing functions or board representation. And marketing tops the list of expenditure most likely to be cut when times are hard."
Tim Ambler on the CIA MediaLab Finance Directors Survey, 2000