• Review current website and online strategy using the Real Website & Online Audit.
  • Develop an Online Marketing Plan or website brief.
  • Project manage all aspects of the web site development: the design, graphics, consistency and 'look & feel'; site map and navigation; online forms; write and edit the content; “productize” services; establish e-commerce processes (if required).
  • Implement the online marketing strategy (integrated with overall marketing), ensuring search engine optimisation, reciprocal links, search engine marketing, online PR, online advertising & email marketing.
  • Set up analytics to monitor website traffic & marketing performance.

"Running away from change or trying to slow it down isn't an option - the momentum is far too great."
Peter Cochrane, British Telecom