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Review and refine existing brands strategies, and develop strategies to build new brands.
Develop corporate, product or service identities for literature, packaging and on the web.
Plan and implement marketing plans to build valuable brand equity from name awareness, perceived quality, trademarks, brand loyalty and marketing operations.
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"In the 21st century, branding will be the only unique differentiator between companies. Brand equity is now a key asset."
Fortune
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"Marketing, then, is first and foremost the building of brand equity. Do that right and profits will take care of themselves."
Tim Ambler, Marketing and the Bottom Line, 2000
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