- Conduct and analyse research and the results of Real Marketing Health Checks, key issues and strategic options for the organisation.
- Analyse the financials, including the top line, margins, fixed and variable costs and the bottom line.
- Work with the client team to establish marketing objectives and create working strategic marketing plans to develop or refocus marketing strategies. These plans include strategies for positioning, brand-building, differentiation, products, pricing, distribution, communications and marketing management.
- Create action plans with detailed marketing activities, owners and timelines, develop marketing budgets, and agree marketing metrics.
