• Undertake desk research and market analysis using databases and the Internet to evaluate new markets for business plans.
  • Design telephone or face-to-face interviews, postal questionnaires or focus groups to achieve specific objectives for customer, competitor, new product and market research.
  • Conduct the programme of research, analysing and presenting the results for discussion.
  • Run workshops to agree strategic options and actions.

"All good marketing planning must start with R, Research, before any of the Ps can be set."
Philip Kotler