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Undertake desk research and market analysis using databases and the Internet to evaluate new markets for business plans.
Design telephone or face-to-face interviews, postal questionnaires or focus groups to achieve specific objectives for customer, competitor, new product and market research.
Conduct the programme of research, analysing and presenting the results for discussion.
Run workshops to agree strategic options and actions.
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"All good marketing planning must start with R, Research, before any of the Ps can be set."
Philip Kotler
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