'Marketing for Tough Times'

Marketing is critical to business success but many small and medium sized business (SMBs) owners and managers aren’t happy with the results from their marketing. It’s not delivering the leads and conversions they need to grow their business.

Their marketing is confused: it lacks clarity, direction and focus – much of their valuable budget is being wasted.

  • Their sales pitch and selling messages are weak. They don’t stand out and don’t have a clear USP.
  • They have weak websites that under-perform (and some no longer trust their web designers or web developers).
  • They find that creating and distributing high quality content is too time consuming.
  • SEO and Google Ads are viewed as expensive mysteries.

Analysis from recessions and slowdowns show that companies who continue to invest wisely in their marketing are more likely to survive, win market share, build their brands and grow their profits.

At the free Real Marketing Transformation Masterclasses, you’ll have an opportunity to learn what you could do to transform your marketing:

  • Apply the 80/20 Rule to your existing customers.
  • Have a convincing sales pitch with a clear USP.
  • Focus on the 3 key ways to grow your business.
  • Develop your own growth mindset.
  • Make social media work and harness the power of video marketing.
  • Invest in powerful email marketing, which still delivers the highest ROI in digital marketing.
  • Have a clear marketing strategy to outwit your competitors.

Benefit from my experience of transforming more than 250 businesses with advanced, professional marketing

I transform my clients’ marketing with holistic, professional marketing consultancy and growth coaching. My clients benefit from my award-winning experience since the dotcom boom of turning around and growing more than 250 businesses with advanced, multi-channel marketing.

I’ve worked with clients in construction, education, events, coaching, food & drink, ecommerce and technology. My clients trust my results which is why many retain me long term for 3 years or longer.

Sign Up for the free Real Marketing Transformation Masterclass →

My Clients Say...

Real Marketing Education Marketing Video Testimonial - Olly Langton Headmaster Belhaven Hill School

Watch the video testimonial generously provided by Belhaven Hill School’s Headmaster, Olly Langton. Christopher has been retained as Belhaven’s Virtual Marketing Manager from 2014-17, then again from 2020 to today. The school now uses advanced marketing, has a higher more modern profile, and pupil numbers are high again & rising. See case study.

Transition Medical is a niche, professional recruitment consultancy for Australia and New Zealand. Christopher Lamotte has worked with Emma and her growing business in 2021 and again in 2023 on marketing strategy, Google Ad campaigns, SEO, email marketing, conversions (CRO) and website content & navigation. Emma says: “Christopher has helped us set up Google Ads… and also made vast improvements to the website for SEO and to make the website content easier to read. Overall the marketing has been vastly improved but it’s an ongoing process so we’re back in touch with Christopher today!”


Winton Castle, a client since 2005, is a successful exclusive use venue for corporate events, activities and weddings: “Christopher has helped develop the Winton brand from scratch. The website remains at the core, but his toolkit includes marketing plans, SEO, Google Ads, the Winton Wire email newsletter, content marketing & PR, social media and KPIs,” says Francis Ogilvy.

Winton Castle
Sir Francis Ogilvy, Owner

Montgomery Optometrists Logo

“Christopher at Real Marketing has been a huge help to our business [over about 15 years]. He has developed our website, helped create our branding and other marketing materials, and refreshed our website. I had tried to do this with an agency but did not get the level of personal service or attention to detail Christopher has provided.”

Montgomery Optometrists
Brian Montgomery, Managing Director

Raven Botanicals - logo

“…An excellent experience that led to us developing a strategy and implementation plan which have already moved us forward in terms of sales and brand awareness. Christopher was a real pleasure to work with: professional, knowledgeable, thorough, genuinely interested and full of ideas for our new business. As part of the interaction we also gained valuable knowledge and skills we didn’t previously have… I’d have no hesitation in recommending him to other people looking for a marketing expert to work with.”

Raven Botanicals
Arabella Harvey, Joint Founder