Search Engine Optimisation (SEO) You Can Trust

Is your website appearing in the top 3 to 5 Google search results for your top 10 target search terms? Has your website been properly search engine optimized (SEO), on-site and off-site?

Has your website been penalised by Google algorithm changes? For example, your website has to be mobile-friendly or risks being pushed down the search rankings.

It’s also essential that local search has been planned for. Google Reviews and Google My Business are particularly valuable for local search.

A good approach to SEO includes good technical set up, properly implemented on-site SEO, good local SEO and quality inbound backlinks from relevant, respected websites. Effective SEO is particularly about having regular new, engaging content on your website.

Google uses more than 200 ranking factors in its ever evolving search algorithms. Search engine optimisation is a mixture of art and science, so it can be difficult to get your head round.

SEO Lettering - SEO Consultant

Content Marketing Supports Your Search Engine Optimisation

Content marketing is now important for being found in Google searches. You need to create a steady flow of fresh, compelling content: stories, news items, articles, social media posts and videos. And, you need to distribute (syndicate) your content to your media contacts to generate new backlinks.

Many companies spend up to 10 times more on Google Ads than SEO. But SEO is essential and worth investing in because it’s strategic and long term – it keeps on driving traffic to your website for the long term; Google Ads tend to be more tactical and you have to keep on spending your valuable marketing budget.

However, Google Ads & Remarketing may well have places in your online promotion toolbox as well.

Please be wary of the over-promises being made by emails from SEO salesmen; they can’t guarantee to get you into the top 1 to 3 search results, and they don’t take a long term, strategic approach to SEO.

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