Free Marketing Consultancy for East Lothian Small Businesses
Real Marketing Specialists are delighted to have been appointed by East Lothian Business Gateway to deliver Free Expert Help Marketing Consultancy for local small businesses (SMEs). The programme is part funded by East Lothian Council and the European Regional Development Fund (ERDF).
Do you have a business based in East Lothian that would benefit from some practical free support with marketing strategy and planning (including your social media and website) to grow your business?
This fully funded consultancy for East Lothian SMEs provides between 1 and 3 days of practical marketing help. At the end of it you will have spent several hours getting face-to-face advice from the marketing consultant, Christopher Lamotte, and have a working marketing strategy in a plan, as well as a clear, practical list of marketing activities to implement. Your marketing will have more clarity and focus, and you’ll have more confidence about where you should invest in marketing.
About 20 marketing consultancy projects have already been completed and feedback suggests that all the SMEs taking part have found it really worthwhile.
Is it still running during this Crisis? Yes, this practical marketing consultancy has already been delivered remotely using Zoom to 2 clients. So, I’d suggest, that now, when planning is urgently needed, is a good time to consider getting some help to fix your marketing. After a comprehensive review of all your marketing, you’ll have a plan for the next 90 days and for the longer term.
“The Zoom meetings worked very well indeed. Initially, I was quite sceptical of the idea but it was probably as effective as any face to face meeting could have been! Christopher gave us a huge amount of help, advice and pointers. It forced me to think very clearly about what we were and weren’t doing! Christopher is a very knowledgeable Marketeer.” (Phil O’Brien, Forth Blinds)
The clients were asked ‘what were the most valuable elements of the marketing support’, and they said…:
“Laying it out clearly – giving us a plan. Not using too much marketing jargon…” (Jacquie, Boardside Cafe at Foxlake)
“Putting together a planned strategy with target deadlines… Analysing our website and comparing with competitors’.” (Louise & Peter McNaught, Hurly Burly Brewery)
“The review of our current situation… The plan for the next 12 months.” (Jason Baker, Jason Baker Design)
“Thinking about my service as a product and packaging it as such.”
“Suggestions of higher pricing. Using customer reviews on our website…”
“1. defining my product 2.competitor observations 3.price review and focus.” (Michelle, Indigo Pursuit)
“1. Marketing strategy and summary. 2. Distilling a customer value proposition. 3. Marketing calendar.” (Claire Mackenzie, Venturing Out)
To apply for this free marketing support, please contact me, Christopher Lamotte, at Real Marketing on 07957 870071 or firstname.lastname@example.org, or East Lothian Business Gateway (your business adviser if you have one). You need to complete a simple application form. Please note that this support is only available to companies based in East Lothian.
Here’s some more feedback on the overall value of the marketing consultancy:
“Really great service that was completely tailored to my business and own personal needs. Prior to these sessions I had very little knowledge of marketing and how best to utilise it for my business. I now feel much more confident and educated around marketing and the next steps for my business.”
“Christopher really flagged areas that I could improve on that I’d not been very aware of. This was so incredibly useful and gives me another way to really improve on my marketing and ultimately my sales. Hugely beneficial resource for small businesses.” (Elspeth Fawcett, Yummikeys)
“We felt that Christopher listened to us and took account of our understanding and capabilities when it comes to marketing… We learnt about elements of marketing which we’d previously not considered such as building a YouTube channel for videos. There was also very detailed evaluation of our website which included aspects we had never before considered… It is very valuable to see the calendar with very clear targets…” (Louise & Peter McNaught, Hurly Burly Brewery)
“It was so useful to have a fresh pair of expert eyes look at our marketing. We got loads of great ideas from it and a clear action plan to carry them out.” (Mona Hashem, The Premium Bakery)
“Christopher was very helpful and thorough and listened to us the customer.” (Jacquie, Boardside Cafe at Foxlake)
“Christopher was clear, observant, knowledgeable, patient and a very good listener.” (Michelle, Indigo Pursuit)
“It has really helped us to focus our thinking and also with how we structure our year in terms of marketing.” (Claire Mackenzie, Venturing Out)
It’s really good to hear that 100% of the businesses providing feedback have said that they would definitely recommend this Expert Help Marketing Consultancy programme to other small businesses.
If you answer ‘no’ to some of these marketing questions, you may find this marketing strategy and planning support very useful:
- Do you have a clear marketing strategy?
- Do you have a clear unique selling proposition (USP)?
- Are your services packaged up so that they’re easy to market?
- Do you know whether you are spending your marketing budget in the right areas?
- Are your website, SEO and social media really achieving your marketing objectives?
- Are you generating and converting enough quality leads?
- Are you making good progress in building your brand?
- Are you making enough time for your marketing?
To apply for this free marketing support, please contact me, Christopher Lamotte at Real Marketing, on 07957 870071 or email@example.com, or East Lothian Business Gateway (your business adviser, if you have one). You need to complete a simple application form. Please note that this support is only available to companies based in East Lothian.
You may also like my blog on ‘20 Ways to Continue Marketing with No Budget‘.
Free Expert Help consultancy is also available for HR, Branding, Product Packaging, SALSA, IT Security…
*The photo shows a rainbow, our symbol of hope, in the East Lothian countryside.