Professional Marketing Support for East Lothian Small Businesses

Real Marketing Specialists was appointed by East Lothian Business Gateway to deliver FREE Expert Help Marketing Support for East Lothian small and medium sized businesses (SMEs) from 2019.

This programme ran for 4 years and, unfortunately, ended in December 2022.

More than 35 East Lothian companies benefited and there has been a lot of excellent feedback. This support was only available for SMEs based in East Lothian (trusts and charities should not apply).

This fully funded support for East Lothian SMEs provided between 1 and 3 days of practical marketing help. At the end of it you will have spent several hours getting face-to-face advice from the marketing consultant, Christopher Lamotte, and have a working marketing strategy in a plan, as well as a clear, practical Action Plan of marketing activities to implement.

Your marketing will have more clarity and focus, your budget will deliver higher returns, and you’ll have more confidence about where you should be investing in marketing.

More than 35 marketing projects have already been completed and feedback suggests that all the SMEs taking part have found it really worthwhile.

Unfortunately, this Free Expert Help Marketing Stopped Running in December 2022!

The practical marketing support can be delivered at face-to-face meetings or remotely using Zoom. After the last turmoil during the Pandemic, now could be a very good time to consider getting some help to review and fix your marketing, and inject clarity, strategy and planning into your business. It will drive better conversions and higher sales!

After a comprehensive review of all your marketing, you’ll have a detailed Marketing Action Plan for the next 90 days and a strategy for the longer term.

“The Zoom meetings worked very well indeed. Initially, I was quite sceptical of the idea but it was probably as effective as any face to face meeting could have been! Christopher gave us a huge amount of help, advice and pointers. It forced me to think very clearly about what we were and weren’t doing! Christopher is a very knowledgeable Marketeer.” (Phil O’Brien, Forth Blinds)

Clients were asked ‘what were the most valuable elements of the marketing support’:

“Laying it out clearly – giving us a plan. Not using too much marketing jargon…” (Jacquie, Boardside Cafe at Foxlake)

“Putting together a planned strategy with target deadlines… Analysing our website and comparing with competitors’.” (Louise & Peter McNaught, Hurly Burly Brewery)

“The review of our current situation… The plan for the next 12 months.” (Jason Baker, Jason Baker Design)

“Thinking about my service as a product and packaging it as such.”

“Suggestions of higher pricing. Using customer reviews on our website…”

“1. defining my product 2.competitor observations 3.price review and focus.” (Michelle, Indigo Pursuit)

“1. Marketing strategy and summary. 2. Distilling a customer value proposition. 3. Marketing calendar.” (Claire Mackenzie, Venturing Out)

Here’s more feedback on the overall value of the marketing support:

“Christopher Lamotte is highly knowledgeable, offers insights, and advice whilst completely de-mystyfying the world of marketing. If you need help in this area believe me you would be hard pressed to find a better expert.” (Ginny McKenna, Life Coach)

“Christopher at Real Marketing Specialists was instrumental in helping me develop a marketing strategy for the year ahead and take my busines to the next stage. His recommendations were insightful and completely actionable. I would not hesitate to recommend this company!” (Svetlana, The Cheese Lady)

“Really great service that was completely tailored to my business and own personal needs. Prior to these sessions I had very little knowledge of marketing and how best to utilise it for my business. I now feel much more confident and educated around marketing and the next steps for my business.”

“Christopher really flagged areas that I could improve on that I’d not been very aware of. This was so incredibly useful and gives me another way to really improve on my marketing and ultimately my sales. Hugely beneficial resource for small businesses.”  (Elspeth Fawcett, Yummikeys)

“We felt that Christopher listened to us and took account of our understanding and capabilities when it comes to marketing… We learnt about elements of marketing which we’d previously not considered such as building a YouTube channel for videos. There was also very detailed evaluation of our website which included aspects we had never before considered… It is very valuable to see the calendar with very clear targets…” (Louise & Peter McNaught, Hurly Burly Brewery)

“It was so useful to have a fresh pair of expert eyes look at our marketing. We got loads of great ideas from it and a clear action plan to carry them out.” (Mona Hashem, The Premium Bakery)

“Christopher was very helpful and thorough and listened to us the customer.” (Jacquie, Boardside Cafe at Foxlake)

“It has really helped us to focus our thinking and also with how we structure our year in terms of marketing.” (Claire Mackenzie, Venturing Out)

It’s gratifying to hear that 100% of the businesses providing feedback have said that they would definitely recommend this Expert Help Marketing Support programme to other small businesses.

Is This Free Marketing Support Right for My Business?

If you answer ‘no’ to some of these marketing questions, you could find this marketing strategy and planning support very useful:

  • Do you have a clear marketing strategy?
  • Do you have a clear unique selling proposition (USP)?
  • Are your services well packaged up as ‘products’ so that they’re easy to market?
  • Are your prices right? Are they delivering healthy profits?
  • Do you know whether you are spending your marketing budget in the right areas?
  • Are your website, SEO and social media really achieving your marketing objectives?
  • Are you generating and converting enough quality leads?
  • Are you making good progress in building your brand?
  • Are you making enough time for your marketing?

To discuss your marketing challenges and get some advice, please contact Christopher Lamotte for a free Marketing and Website Review over Zoom.

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