If you market your products or services to other businesses (B2B marketing), you need a different approach to marketing than if you target consumers.
To be a successful B2B marketer you should focus your time and marketing budget on establishing and managing a range of relationships. That’s because most business-to-business buying decisions are influenced by a group of people within your prospect’s company. Purchases are often based on research, detailed specifications, and are much more considered.
For a successful sale to a business, particularly a big company, you may have to convince individuals with some of these roles that they need to buy your product (although one person may cover several of these roles):
76% of B2B buyers search for content that is relevant to help them make an informed decision before buying. It’s therefore crucial that your business is positioned as a thought leader in your market.
That’s why content marketing is booming amongst leading B2B marketers, generating 3 x more leads than traditional outbound marketing at a fraction of the cost.
Video marketing is also booming in the B2B world – not only is it a fast way to communicate complex messages to your viewers, but it gives you the chance to engage with them too. About 78% of B2B marketers use video.
And email marketing, done well to a good opted-in list, can often deliver a high ROI for B2B.
Identify More Website Visitors
Many of the sales prospects visiting your website don’t contact you: would you like to identify many more of the anonymous website visitors that don’t enquire so that you can contact them before your competitors?
Only about 2% of website visitors contact you. Want to identify more of the 98% of website visitors that don’t contact you?
Intrigued? If you want to know the contact details and exactly which pages they’ve shown interest in, request your one month free trial of CANDDI.
CANDDI is the UK’s best website visitor identification tool. Your one month long free trial is easy to set up and lets you see the names and contact details of who’s visiting your website.
Want to know what interests your website visitors? CANDDI lets you see which pages they visit and how long they spend on each page.
Want to know when a prospect opens your emails to them, or your newsletters? CANDDI even lets you track email opens which means you know when to make your sales follow ups, increasing your conversion rates.
“Your sales team will love this lead identification tool! CANDDI is pure gold!”
"Christopher at Real Marketing Specialists was instrumental in helping me develop a marketing strategy for the year ahead and take my business to the next stage. His recommendations were insightful and completely actionable. I would not hesitate to recommend this company!"The Cheese Lady Svetlana, Owner
“Christopher provided clarity and helped educate us on how we should present and promote the business. His help has enabled our business to grow two-fold in 6 months, and we know how to grow further.”Forever Spaces Rod Williams CEO & Founder
"Christopher Lamotte of Real Marketing has done a first class job. Christopher’s great strengths are that when he says he’s going to do something, he does it and promptly. The immediate benefit is a full order book and costs are under control."
Chippendale International School of Furniture Anselm Fraser, Founder
"We felt that Christopher listened to us and took account of our understanding and capabilities when it comes to marketing… We learnt about elements of marketing which we’d previously not considered such as building a YouTube channel for videos. There was also very detailed evaluation of our website which included aspects we had never before considered… It is very valuable to see the calendar with very clear targets…"Hurly Burly Brewery Louise & Peter McNaught
"Christopher was fantastic to work with and has been instrumental in helping us put in place a much needed marketing strategy. We found him to be very easy to work with and very quickly understood our needs as a business. Moving forward, we now have the tools in place to implement our marketing strategy. The support on the Social Media side was also fantastic."Venturing Out Claire Mackenzie, Joint Founder
"We were delighted and grateful to have Christopher’s experience on call, while he was always easy to work with – often going beyond what was expected. I can thoroughly recommend him!"
Belhaven Hill School Innes Macaskill, Former Headmaster
"Real Marketing carried out a full marketing review of my business, which has been extremely valuable in helping me to focus on the priorities to help build awareness and growth. Christopher is extremely professional, knowledgeable and easy to deal with, and I am sure that there will be further collaboration moving forward. Would highly recommend.” Dianne Newman CEO , RAM UK, Advertising Measurement
"I very much enjoyed working with Christopher on our Marketing project. The work we did was very practical and the outcome is that I have a set of very clear, actionable points. Christopher went 'over and above' what he was required to do in the project and I am grateful for that."Martin Cook Accountant Martin Cook
"It was really useful to sit down with Christopher as a whole team and to discuss the finer elements of our marketing strategy… At times, we didn’t make things easy for Christopher as we didn’t always know what we wanted but he helped us reach our own conclusions and steered us when necessary. He is very knowledgeable about marketing and his affable and personal approach was much appreciated."Future Proof Learning David Maltman, Director
"Christopher has helped with several Brightwaste and Spotless projects and has managed to exceed expectations on each occasion. He has a detailed and insightful knowledge of his marketing. Strongly recommended."Brightwaste & Spotless Roger Green, CEO
"Christopher has managed to inspire marketing effort along cost effective and targeted channels to very good effect and to the envy of many competitors, often with larger budgets."Winton Castle Sir Francis Ogilvy
"It was so useful to have a fresh pair of expert eyes look at our marketing. We got loads of great ideas from it and a clear action plan to carry them out."The Premium Bakery Mona Hashem
"We couldn’t have got this far without Christopher Lamotte from Real Marketing’s attention to detail! ...Great result. [And, our clients] were super pleased with the health check - they said it was really high quality, and to pass their thanks on to the team."Sell Beyond Amazon Marketing Consultants Founder
"Christopher from Real Marketing got to know our business, Baigali Designs, very quickly and his vast experience in Marketing helped us develop an excellent marketing and communication strategy. This has made a big difference to the way we operate. Highly recommended."Baigali Designs Lesley & Gary Pugsley
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