Small Businesses Need an Experienced, Creative Brand Consultant
Most small and medium sized business should build a brand, even if it’s a local or niche brand, like Loretto School, Hopetoun House, Winton Castle, the Chippendale International School of Furniture, Montgomery Optometrists, The Cheese Lady, Inspire Medilaw…
Brand-building is essential because our purchase decisions are often more emotional than rational. Building a brand appeals to your customers’ emotions. We know we are emotional creatures and our decisions are driven more by wants than needs.
A brand is a promise to your customers, the totality of perceptions about a product, service or business, the relationship customers have with it based on past experiences… and future expectations.
Your logo is part of your ‘branding’ and should reflect your brand values and strengths. Your brand should be at the centre of your marketing strategy.
Having a brand helps your business...
- Stand out and differentiates you in a competitive market.
- Encourages loyalty.
- Communicates credibility and trust.
- Supports premium prices.
- Helps close sales more quickly.
- Creates value as brand equity.
But, first you need to know what your brand stands for from your customers’ perceptions, both its rational and emotional elements, to ensure your products and image accurately reflects your brand values.
Your brand should be built from inside the business; it needs visibility, consistency, clarity, personality and a social dimension.
As brand consultants, Real Marketing has helped many SMEs define and build their brands.
