Entrepreneurs and Inventors Use Creativity to Fix Problems
We’re exposed to more than 2,500 adverts a day. But, can you remember any from yesterday?
We often become immune to marketing messages because most don’t engage, inspire or interest us. This is why creativity and innovation in your marketing communications is so important.
Creativity in Marketing
“Creativity is seeing what everyone else has seen, and thinking what no one else has thought.”
How and where you deliver your message is as important as the message itself, if you want to persuade and achieve cut-through. But creativity must be ‘on strategy’; it must fit with your business’s strategy.
Don’t just apply creative thinking to your marketing communications. You should be using creative thinking in all areas of your marketing, right across the marketing mix: developing new products, pricing, distribution or processes.
- Can you improve existing products or launch new ones?
- Can you be innovative with your pricing?
- Or, how you distribute or digitise your processes?
Is the digital revolution disrupting your sector? Could your business model be obsolete in 3 to 5 years? Use analysis and creativity to be the new disrupter and steal a march on your competitors!
See more on our unique approach as Marketing Strategy Consultants for Small Business.
Why not invite us to run a short brainstorming session of 2 – 4 hours to generate some powerful ideas, or find solutions for any of your marketing challenges? Contact Christopher today (via email or on 07957 870071). Put the coffee on and buy some buns…!
“The average man is a conformist, accepting miseries and disasters with the stoicism of a cow standing in the rain.”
For more tips and views, read my blog: Creativity & Innovation for Success: Don’t Be a Cow in the Rain!
A powerful creative idea makes your communications stand out and significantly increases response rates. It won’t just generate more business, it will save you money, increasing your return on investment and make your small marketing budget have the impact of a much bigger one.
Learning Creative Processes
Some of us see ourselves as naturally creative, but it’s a skill that can often be learnt. It’s sometimes down to self-perception. Creative people see themselves as creative and give themselves the freedom to create. Uncreative people don’t.
There are powerful creative thinking processes that can be used to stimulate creativity, like brainstorming using Edward de Bono’s Six Thinking Hats.
Creativity is about listening, looking and reading everything on a particular subject to find the one thing that inspires your audience to take notice and act. Creativity needs information.
To live a creative life we must lose our fear of being wrong!
