Entrepreneurs and Inventors Fix Problems
The photo above shows Christopher’s niece, Kirstin Lamotte, and his brother, Richard Lamotte, winning the Young Innovators Challenge and a £2,000 prize for their versatile, low cost arm rehabilitation device. Kirstin and Richard’s invention could retail for £200 compared to current alternatives which are being sold for £6,000. That’s innovation!
Creativity in Marketing
We’re exposed to more than 2,500 adverts a day. But, can you remember any from yesterday?
Most of us become immune to marketing messages because most don’t engage, inspire or interest us. This is why creativity and innovation is so important in your marketing.
How and where you deliver your message is as important as the message itself if you want to persuade and achieve cut-through. But creativity must be ‘on strategy’; it must fit with your business’s strategy.
Don’t just apply creative thinking to your marketing communications. You should be using creative thinking in all areas of your marketing, right across the marketing mix: developing new products, pricing, distribution or processes. Can you improve existing products or launch new ones? Can you be innovative with your pricing, how you distribute or digitise your processes?
Is the digital revolution disrupting your sector? Could your business model be obsolete in 10 years? Use analysis and creativity to be the new disrupter and steal a march on your competitors!
A powerful creative idea makes your communications stand out and significantly increases response rates. It won’t just generate more business, it will save you money, increasing your return on investment and make your small marketing budget have the impact of a much bigger one.
Brainstorming Sessions for just £49 per hour
Why not invite us to run a short brainstorming session of 2 – 4 hours to generate some powerful ideas, or find solutions for any of your marketing challenges? Contact Christopher today (via email or on 07957 870071). Put the coffee on and buy some buns…!
For more tips and views, read our blog: Creativity & Innovation for Success: Don’t Be a Cow in the Rain!
Learning Creative Processes
Some of us see ourselves as naturally creative, but it’s a skill that can often be learnt. It’s sometimes down to self-perception. Creative people see themselves as creative and give themselves the freedom to create. Uncreative people don’t.
There are powerful creative thinking processes that can be used to stimulate creativity, like brainstorming using Edward de Bono’s Six Thinking Hats.
Creativity is about listening, looking and reading everything on a particular subject to find the one thing that inspires your audience to take notice and act. Creativity needs information.
Contact Christopher Lamotte (via email or on 07957 870071) if you want to inject some creativity and innovation into your marketing.