Are you using exhibitions and events effectively to generate leads, raise awareness and gather market intelligence?
In the business to business market, exhibitions and trade shows are often an important component in the communications mix; a place to build relationships with customers and a ‘marketplace’ to meet opinion leaders.
Running your own event is a powerful way to show off your services to prospects alongside enthusiastic customers. These events help you build relationships with your prospects and helps you close sales.
Real Marketing Specialists has planned and run many client events that have resulted in raised awareness, new relationships and valuable sales.
You must follow up on any leads quickly and thoroughly:
- Nearly 80% of all show leads either aren’t followed up or are mishandled.
- 48% of attendees only need to hear from an exhibitor once after a show to buy.