Websites and Digital Marketing that Works
As digital marketing consultants near Edinburgh, we can take care of all areas of your communications online.
We build websites and develop internet strategies. Our approach is always integrated across the most appropriate digital and traditional channels for your customers and budgets.
Not finding enough time for your digital marketing?
We can also take care of running your online marketing for 2 to 4 days per month so that you can get on with running your business. Real Marketing could create content and manage all aspects of your:
- blogs and online PR
- email marketing
- social media
- video marketing
- search engine optimisation (SEO)
- Google Adwords
Need to build a new website?
The process of planning your new website and digital marketing could involve:
- Reviewing your current website and online strategy using our Real Website and SEO Review.
- Undertaking research on your current website with customers and competitors to provide insights for the website brief.
- Creating pictures of your customer (‘personas’) to bring your customers to life.
- Creating a website brief with a website map (and SEO guide) to circulate to trusted web developers.
Real Marketing can build your website and roll out your internet marketing:
- Execute all aspects of the website development: project manage the design, photography, ‘look & feel’; guide the website navigation and usability; create online enquiry forms; and manage e-commerce processes.
- Copy write the website content, working closely with you and your team.
- Implement a workable, integrated social media marketing strategy.
- Execute an approach to content marketing which weaves together blogging, email and social media campaigns.
- Implement a long term, sustainable approach to search engine optimisation (SEO).
We will also ensure Google Analytics is set up to monitor website traffic, goals, return on investment (ROI) and how well your marketing is performing.