Whiteboard Graph Real Marketing eCommerce Consultants

Generate Online Sales Fast with a Best Value eCommerce Solution

If you’ve had to close your shop, retail warehouse, restaurant or stop service delivery, now could be the right time to consider starting to sell online.

It’s been scary and stressful. Many of our small business clients have been badly affected so our work has slowed down a lot too. We know a little of how it feels and sympathise.

When some calm returns, you might want to consider taking more of your business online with ecommerce & digital processes.

Is eCommerce an opportunity for your business? Would it be a good short term solution as well as a long term investment that you can build on over time?

Online sellers are already reporting big uplifts in orders in these extraordinary lockdown times. Social media activity is at record levels.

Shift to online shopping. Online is becoming the channel of choice as consumers spend more time at home and there’s reason to believe that this behavior shift will endure at some level. Looking at China, which has endured the effects of COVID-19 for longer than the US, consumers have indicated that the rapid changes in shopping habits are likely to stick (eg, more than 55 percent of Chinese consumers are likely to permanently buy more groceries online). (McKinsey, April 2020)

Real Marketing can advise you on the eCommerce platform that’s best for your business and help you set it up, fast and very cost effectively. Our team has worked with the eCommerce platforms below over many years. McKinsey agrees that moving into ecommerce is much faster than many believe:

We have found that companies can create a working e-commerce site in much less time than they think. In fact, a poor understanding of what’s really possible with digital can be one of the most significant hinderances to moving quickly.

Getting set up for eCommerce needn’t be expensive. Every project is carefully assessed and costed individually. Our fees for complete eCommerce solutions start from under £1,500. These include 25% Discounts on our usual competitive rates.

We also guarantee to get you selling online within 2 weeks using Ecwid (see below), assuming you provide the required access and content at the start of the project.

We may also be able to achieve a similarly fast solution with WooCommerce but these setups may take a little longer, so you’ll be advised of timescales.

While Shopify may be best known for ecommerce, the market leader for online sales is WooCommerce from WordPress. And, you may well have a WordPress website because nearly half the websites on the internet are run on WordPress. However, Ecwid is easy to set up across websites and social media and is good value, so well worth considering.

eCommerce Market Share Chart - Real Marketing Consultants

WooCommerce – Market Leader and Good for SEO

WooCommerce works with WordPress and is the most popular platform with 26% market share (top million eCommerce websites, BuiltWith.com).

It works with WordPress to turn any website into a fully functioning ecommerce online shop. Also, there are extensions available for integrating payment gateways, social media, email marketing, 1-click selling, and shipping. Everything you need.

If you have one of the more than 75 million websites that are already run on WordPress and you want to add an online store to it, WooCommerce may be your best choice.

It’s easy to install and learn, and, as an open source platform, the basic version is free. It is highly customizable and there is a 1-click selling app.

WordPress is the best platform for SEO which is a really important strength. However, you need to check whether you have the Yoast plugin for SEO as we recommend this.

Your project would involve:

  • A review of your existing website with report provided.
  • Quick overview of onsite SEO and whether Yoast SEO plugin already being used.
  • Update WordPress Core and plugins, where necessary.
  • Ideally, a development environment would be set up.
  • Install and configure WooCommerce.
  • Add products for launch.
  • Provide WooCommerce training so that you can add products yourself and manage your own onsite SEO.

There are optional facilities which you may want, such as setting up a separate website development environment, adding more payment platforms and installing Yoast SEO. These add to the installation cost, but would be separately costed.

Ecwid – Easy and Quick to Set Up and Low Cost

Ecwid is a cloud eCommerce platform used by over 1 million merchants in 175 countries and offers one of the easiest way to add an online store to any website, socialmedia platform or multiple websites simultaneously. You don’t need much training to use Ecwid.

It’s a ‘software as a service’ (SaaS) product, which means that you don’t own the software, but pay a monthly fee to use it.

Ecwid can be also be set up as an individual, standalone website as well as being designed to be added to an existing website.

Ecwid are giving away their premium e-commerce tools for free through the end of 2020 to make it easier for small businesses to move their operations online.

Ecwid is easy to integrate with WordPress (as well as other platforms). Just install a plugin within the panel and you can immediately publish your products. It also allows you to easily create stores on Facebook and Instagram.

Ecwid is good for those who don’t want to pay high ecommerce web design fees so it’s a good option for small businesses and startups.

For onsite SEO, you can edit the title of your page and its meta description easily; the relevant fields are pre-populated automatically, but you can tweak them to suit your SEO objectives. You can’t manually change the URL of a product.

Ecwid works well and looks great on laptops, mobile phones, tablets, and desktops.

The control panel is easy and straightforward to use. If the shopper likes something, he or she can just drag the item into the shopping cart, a cool feature which is not provided by other platforms.

Your project would involve:

  • A review of your existing website and implmentation options, with report provided.
  • Setup and configure.
  • Add products for launch.
  • Provide training so you can add products yourself and manage your own onsite SEO.

Two more popular platforms are considered below.

Shopify – Good for Selling but Weak for SEO

Shopify is one of the best platforms for selling and has a 21% market share. If you plan to sell through social media platforms, Shopify could be a good choice.

The platform offers additional sales channels by providing you with the software and hardware to sell inside physical shops, across social media platforms, and integrated with powerful online marketplaces like Amazon.

Shopify is run by more than 160,000 retailers in 100 different countries, including: Tesla Motors, Gatorade, Forbes, Amnesty International, Encyclopedia Britannica, CrossFit…

Shopify offers a professional online storefront, a payment solution to accept credit cards, and a Shopify POS for simple brick and mortar shops which can take payments via their mobile app.

Squarespace – Beautifully Designed and Easy to Set Up

Squarespace is an all-in-one website platform. It offers drag-and-drop and now has a fully-fledged eCommerce platform. They have offer sleek templates and design capabilities.

The design themes are mostly minimalistic with a heavy reliance on stunning, polished imagery, which is great for designer retailers and any visually aesthetic services that lend themselves to good photos.

The service has a simple and intuitive user interface and is fairly user-friendly for novices.

Squarespace is perfect for simple stores not pushing a lot of volume and provides reasonble out-of-the-box SEO.

Squarespace provides all the standard options like product variants, inventory management, unlimited products, coupons, shipping…. The platform also integrates with Shipstation.com and ShipBob for fulfilment and has great customer service.

You can optimize your website and conversions including sales, revenue, traffic sources and more. Marketing tools include SEO settings, social media, blogging and abandoned checkout recovery.

Please contact Christopher Lamotte to talk through your eCommerce requirements. Let’s set up a video call – phone 07957 870071 or 01620 825 751, or complete the contact form below.

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