Mobile Phone

Responsive Websites & Mobile Marketing

Does your website look good on smart phones and tablets? Is it easy to see on a small screen?

If not, your business may get left behind. Many businesses now find that well over 50% of their prospects and customers are looking at their website on smartphones or tablets.

Google uses mobile usability as a ‘significant’ ranking factor for websites in their searches for keywords, particularly searches done from mobiles. This means that your search ranking is likely to fall if your website is not ‘mobile-friendly’.

Here are some of the criteria which Google considers should be part of a mobile-friendly website:

  • Uses text that is readable without zooming.
  • Access to location maps and telephone numbers with one click.
  • Resizes content to fit the screen so users don’t have to scroll horizontally or zoom.
  • Places links far enough apart for easy tapping.

Some businesses benefit from building a separate mobile website. This could mean: cutting content to a minimum, simplifying the navigation, being thumb-friendly, keeping calls to action as short as possible, and encouraging customer feedback.

There may also be opportunities for your business to use text marketing (SMS), Near Field Communication (NFC) or Beacon technologies. These represent opportunities for hotels, restaurants, pubs and cafes.

Mobiles are ‘always with you and always on’ but they are also very personal, so you must have the prospect’s permission to send them mobile marketing messages.

If you want to see whether your website is mobile-friendly and investigate mobile marketing opportunities, please contact Christopher Lamotte.