Would you be better investing in other marketing techniques?
Too many businesses waste their marketing budgets on adverts in printed media and online.
Advertising is sometimes seen as the easy route to finding new customers, but today it can be an old fashioned approach and is often not very effective. After all, we live in a multi-channel world, so why spend fortunes on adverts when there are so many other better value communications channels which deliver higher returns?
Perhaps you should be improving your website’s SEO; or driving ‘inbound marketing’ with blogging, social media and high quality email marketing; or using targeted direct marketing and PR?