Building Websites that Win New Business
Many websites for small businesses are often built by website designers without an overall project manager or content manager. This results in selling messages, lead and ecommerce conversion rates and SEO being given little attention. And websites take many months to build. Designing a really successful website requires planning and efficient project management.
Real Marketing can take care of all aspects of your website project management, as well as your digital marketing strategy.
Many Advantages in Having a Website Project Manager
We’ve been working with websites, ecommerce and digital marketing since 1998.
Whether your website needs to be significantly improved or completely replaced, we’d ensure that your web designer or developer is properly briefed and puts enough thought into its navigation, ecommerce functionality and conversion rate optimisation. They need a considered written brief and a website map.
Real Marketing can improve your current website or build a winning new website, working as your website project manager, copywriting the content, setting up ecommerce and working closely with your team.
Our comprehensive approach to website project management means that we can take care of all aspects of your website design and build:
- copywrite or edit the website content;
- productize services as products;
- project manage the design and photography;
- ensure the calls to action are effective and managing conversion rate optimisation;
- guide the website navigation and usability;
- add or improve online sales and ecommerce;
- build in digital processes and video.
Real Marketing Project Manages & Maintains Many Websites
A selection of the websites that Real Marketing has project managed include:
- Winton Castle, exclusive use events venue
- Eco Sash & Case, a leading Edinburgh sustainable window restorer & manufacturer
- Montgomery Optometrists, a chain of East Lothian opticians
- Belhaven Hill School, Scotland’s leading prep school for 5 to 13 year olds
- Winton Castle’s Chinese website, to target Chinese business and wedding visitors
- Is your website the hub of your online presence?
- Is your website mobile-first, which is easy to navigate and fast on mobiles?
- Has it been built to support search engine optimization?
- Is your website promoting your business effectively and achieving your marketing objectives?
Between 50% and 70% of your website visitors may be looking at your website on smartphones. So most websites should be designed ‘mobile-first’ as well as responsive, with call-to-action buttons that stand out and are easy to tap.
Improving Conversion Rates Is a ‘Profit Multiplier’
Getting more website visitors to convert into customers is how you ensure your website delivers for you.
Learn more about how to improve your website conversion rate optimisation.
Lack of content slows down the launch of many new websites.
We can be your website content writer, editing and creating clear new content that communicates your strengths clearly and sells.
Creating a Powerful New Website without Any Hassle
Christopher can be your website project manager and look after all aspects of your website, ecommerce, copywriting, conversion rate optimisation and search engine optimisation.
You need a holistic approach to your digital marketing,so request a no-obligation Zoom Website Review or book a meeting using Calendly (button bottom right).
"It was so useful to have a fresh pair of expert eyes look at our marketing. We got loads of great ideas from it and a clear action plan to carry them out."The Premium Bakery
Mona Hashem
“Christopher provided clarity and helped educate us on how we should present and promote the business. His help has enabled our business to grow two-fold in 6 months, and we know how to grow further.”Forever Spaces
Rod Williams
CEO & Founder
"I very much enjoyed working with Christopher on our Marketing project. The work we did was very practical and the outcome is that I have a set of very clear, actionable points. Christopher went 'over and above' what he was required to do in the project and I am grateful for that."Martin Cook Accountant
Martin Cook
"Christopher has helped with several Brightwaste and Spotless projects and has managed to exceed expectations on each occasion. He has a detailed and insightful knowledge of his marketing. Strongly recommended."Brightwaste & Spotless
Roger Green, CEO
"We felt that Christopher listened to us and took account of our understanding and capabilities when it comes to marketing… We learnt about elements of marketing which we’d previously not considered such as building a YouTube channel for videos. There was also very detailed evaluation of our website which included aspects we had never before considered… It is very valuable to see the calendar with very clear targets…"Hurly Burly Brewery
Louise & Peter McNaught
"Christopher has managed to inspire marketing effort along cost effective and targeted channels to very good effect and to the envy of many competitors, often with larger budgets."Winton Castle
Sir Francis Ogilvy
"Christopher from Real Marketing got to know our business, Baigali Designs, very quickly and his vast experience in Marketing helped us develop an excellent marketing and communication strategy. This has made a big difference to the way we operate. Highly recommended."Baigali Designs
Lesley & Gary Pugsley
"Christopher Lamotte of Real Marketing has done a first class job. Christopher’s great strengths are that when he says he’s going to do something, he does it and promptly. The immediate benefit is a full order book and costs are under control." Chippendale International School of Furniture
Anselm Fraser, Founder
"We were delighted and grateful to have Christopher’s experience on call, while he was always easy to work with – often going beyond what was expected. I can thoroughly recommend him!" Belhaven Hill School
Innes Macaskill, Former Headmaster
"It was really useful to sit down with Christopher as a whole team and to discuss the finer elements of our marketing strategy… At times, we didn’t make things easy for Christopher as we didn’t always know what we wanted but he helped us reach our own conclusions and steered us when necessary. He is very knowledgeable about marketing and his affable and personal approach was much appreciated."Future Proof Learning
David Maltman, Director
"We couldn’t have got this far without Christopher Lamotte from Real Marketing’s attention to detail! ...Great result. [And, our clients] were super pleased with the health check - they said it was really high quality, and to pass their thanks on to the team."Sell Beyond
Amazon Marketing Consultants
Founder
"Real Marketing carried out a full marketing review of my business, which has been extremely valuable in helping me to focus on the priorities to help build awareness and growth. Christopher is extremely professional, knowledgeable and easy to deal with, and I am sure that there will be further collaboration moving forward. Would highly recommend.” Dianne Newman
CEO , RAM UK, Advertising Measurement
"Christopher at Real Marketing Specialists was instrumental in helping me develop a marketing strategy for the year ahead and take my business to the next stage. His recommendations were insightful and completely actionable. I would not hesitate to recommend this company!"The Cheese Lady
Svetlana, Owner
"Christopher was fantastic to work with and has been instrumental in helping us put in place a much needed marketing strategy. We found him to be very easy to work with and very quickly understood our needs as a business. Moving forward, we now have the tools in place to implement our marketing strategy. The support on the Social Media side was also fantastic."Venturing Out
Claire Mackenzie, Joint Founder