You Need to Fix Your Business's Marketing to Achieve its Full Potential

Does your business have a clear long term route map, a practical marketing strategy and a clear marketing plan?

Unfortunately, many small and medium sized businesses don’t have a clear marketing strategy with a marketing plan. And, it’s a fact that many small business owners and managers spend less than an hour each month on strategy (CIM). That means it’s hard for your business to achieve its full potential and easy to waste your marketing budget.

Some of the many benefits of having a practical marketing strategy and marketing plan are that it…:

  • Ensures you take your business in a clear direction with goals and priorities.
  • Ensures you invest your time, effort and marketing budget in the most effective marketing channels.
  • Means you don’t waste your marketing budget on unplanned marketing.
  • Ensures you know and understand your ideal customers.
  • Helps your business stand out from and beat key competitors with a powerful sales pitch and USP.
  • Ensures you spend enough time on your marketing.
  • Increases leads, conversions, prices, profits and customer lifetime value.

Having a thoughtful, long term approach to marketing keeps your business on track through major challenges. So, if your marketing is currently holding you back and you’d like to grow your business by 20% in up to 3 months, you can choose from…:

Playing Chess - Marketing Plans & Strategy - chess moves - jeshoots-com-fzOITuS1DIQ-unsplash

Quick Strategy

Project fee: £1290

  • Real Marketing Review Questionnaire
  • Full Strategic Marketing Review
  • Top Line Competitor Analysis
  • Outline Marketing Strategy
  • Marketing Actions Checklist

Monthly fee option: £675 per month (for 2 months)

UPGRADE any time to Marketing Transformation! Quick Strategy fees deducted.

Marketing Transformation

Project fee: £3990

  • Real Marketing Review Questionnaire
  • Full Strategic Marketing Review
  • Full Competitor Analysis
  • Customer Research
  • Marketing Strategy Workshop
  • Graphic Strategic Marketing Plan
  • Growth Plan
  • Plus 2 Branded Video Testimonials

£500 discount (if started by 31.05.24.)

Monthly fee option: £1330 per month (for 3 months)

Tailored Marketing Transformation

Project fee: please ask (tba)

  • Real Marketing Review Questionnaire
  • Full Strategic Marketing Review
  • Full Competitor Analysis
  • Customer Research
  • Marketing Strategy Workshop(s)
  • Graphic Strategic Marketing Plan
  • Growth Plan
  • Plus Branded Customer Videos (tba)

10% off (if started by 30.06.24.)

All projects include significant elements delivered at in-person meetings or face-to-face on Zoom (subject to location and availability).

Clients also receive the following bonuses: Christopher’s inspirational blogs, reading & video List, time-saving marketing templates, and practical Marketing Guides (eg for social media).

You can implement your growth plan yourself or with Christopher acting as your Virtual Marketing Manager, Fractional Marketing Director or Marketing & Growth Coach.

Book a Call →

Example Real Marketing Strategy & Plan Process - Flow DiagramAs the flow diagram above shows, our speeded up strategic marketing process can involve:

  • Conducting a thorough Marketing Review of all aspects of your marketing, including your website, social media, digital marketing, value proposition, Products, Pricing and other communication channels.
  • Carrying out competitor research, customer and market research (as required).
  • Running marketing planning workshops and brainstorming.
  • Profiling customers to target.
  • Creating the right marketing mix for acquiring new customers and retaining existing customers.
  • Agreeing your brand values.
  • Creating a Marketing Action Plan with clear actions, quick wins, owners and priorities.

Check out some of my video testimonials.

Have you conducted a customer satisfaction survey within the last 2 years? Do you regularly collect feedback on your perceived strengths and weaknesses, and brand values?

Do you regularly benchmark your business against 3 to 5 key competitors?

Knowing your customers and competitors is fundamental to marketing your business successfully.

Do you know the size of your reachable market and what the market trends are?

Real Marketing can:

  • Undertake desk research, internet research and market analysis to evaluate new markets.
  • Design and run research programmes using online questionnaires, telephone interviews, Zoom interviews, face-to-face interviews or focus groups.
  • Use the research to help you refine or develop your marketing strategy and marketing plan.

Providing excellent customer experience means really understanding and satisfying your customers’ needs and wants, rational and emotional.

Research is fundamental to all good strategic marketing. That’s why Real Marketing carries out research as part of all marketing strategy and planning projects.

Most businesses should have their website as the hub of their online presence.

You need to have a planned approach to your website and all your digital marketing channels: ecommerce and digital processes; social media marketing; email marketing; content marketing; conversion rate optimisation; and search engine optimisation (SEO).

Many SMEs need someone to take on the time-consuming task of website project management. Real Marketing can be your website project manager, creating your website map and website brief, copy writing the website content, planning your calls to action and conversion rates, and managing your website designer.

As website experts and digital marketing consultants, I can help you develop a winning website that drives conversions and sales.

Feel free to book a call to review your website and digital marketing.

The quality and delivery of every aspect of your products and services has an impact on customer demand and therefore on your sales. This means that you must include your products and services within your marketing.

Too many businesses think that marketing is only about communications or Promotion. It shouldn’t be. It should also include ‘P’ for Products.

Are your services properly packaged up, or ‘productized’, to make them much easier to market? Well packaged up and presented services are more tangible which are much easier for new customers to understand quickly, significantly improving sales and conversion rates.

Real Marketing can work with you to:

  • Conduct customer research on your products.
  • Research and plan the development and launch of new products or services.
  • Develop product definitions and product road maps.
  • Manage the product development process and work with technical teams.
  • Create your product plan, develop product packaging, and implement launch campaigns.

Christopher Lamotte at Real Marketing has launched innovative new software, telecoms, internet, drinks, designer and service products.

Execute Your Marketing Plan Creatively & Well

A good marketing plan can be spoilt by poor execution, often because the business lacks the skills and time to implement their plan on-strategy with creative magic. Read How to execute your marketing plan for maximum ROI.

For more on the importance of having a marketing strategy and plan, read my blogs Unlock Your Growth: The Urgent Need for More Strategic Marketing at SMEs (SMBs) or Beat Your Competitors with a Clear Marketing Strategy.

You can test how robust your current approach to marketing is by taking my quick, free Real Marketing Fitness Test questionnaire. This is a thought-provoking 5 minute strategic marketing review. I’ll give you feedback you can take action on, or have a follow-up chat on Zoom.

Most of my marketing projects, start with developing your marketing strategy. Then I often become your flexible Virtual Marketing Manager to implement the marketing plan, working alongside your inhouse team. Or, you can retain me as your Fractional Marketing Director (part-time) or Marketing & Growth Coach.

Book a Call →