Stand Out with Creative, Well Targeted Direct Mail
If you have a good list or your customers are easy to identify, direct mail may be well worth considering. Print costs are much lower than they used to be, and effective, creative direct mail is more likely to stand out because so much marketing has gone online and we receive much less mail.
- Do your sales letters or flyers have clear messages, or are they a somewhat confusing mix of different messages?
- Are you speaking directly to your prospects by using ‘You’ and ‘Your’?
Sadly, many businesses find that their direct mail campaigns are let down by poor quality design and copywriting.
Real Marketing Specialists has executed integrated direct mail, email marketing and telemarketing campaigns.
We can plan, design and copywrite creative, high impact direct marketing campaigns that result in sales.
Powerful Sales Letters Drive Effective Direct Mail
Research shows physical items like direct mail are more likely to be remembered because they have a higher emotional, more engaging impact than digital materials. It often has a psychological advantage over email marketing.
Our tips for direct mail are:
- Solve problems, address needs and understand prospects’ ‘objections’.
- Focus on benefits and delivering real value, not on features or exaggerated claims or offers. Eg “this is a once in a lifetime opportunity” won’t work.
- Use your customers’ testimonials and voice.
- A three stage campaign – the ‘power of three’ – works well. For example, a campaign could include a teaser mailing, lumpy direct mail letter (enclose some or your branded merchandise) and a follow-up phone call.
- Use direct mail in conjunction with email campaigns.
