Advertising on Google using Google Ads can be very effective in driving visitors to your website. These are also known as Pay-Per-Click (PPC) Ads.
When we search we have specific ‘intent’ because we are looking for a solution to a specific problem or need. That is why Google Ads can be much more effective than advertising in social media where your adverts risk interrupting them.
Google Ads campaigns work as follows:
Search adverts are triggered by the words or phrases that you type into the search engine and appear above the natural search results.
You can run different advertising campaigns in Google searches, based on selected keywords, different bidding strategies and limited daily budgets.
Adverts are available in different formats, including text, responsive, image and video.
From June 2022 all new ads need to be responsive ads which are driven by Google’s powerful artificial intelligence.
Bids, targeted locations, adverts and keywords can be adjusted and campaigns turned on and off.
Adverts need to have effective extensions added to increase the size of the ads and improve conversion rates.
Remarketing campaigns allows prospects to see your ads on national websites after they’ve visited your website. Remarketing can be very powerful for local businesses.
Google Ads can work well when complementing effective search engine optimisation (SEO).
Many businesses waste money on inefficient, badly set up Google Ads campaigns. When set up well, Google Ads can be powerful, predictable, measurable lead and sales generators.
Google Ads are always evolving and are so sophisticated that it takes a lot of time to learn.
We’ve been running successful Google Ads for clients since 2008. So, book a meeting with Calendly to discuss improving or setting up your Google Ads.
"Christopher from Real Marketing got to know our business, Baigali Designs, very quickly and his vast experience in Marketing helped us develop an excellent marketing and communication strategy. This has made a big difference to the way we operate. Highly recommended."Baigali Designs Lesley & Gary Pugsley
"We couldn’t have got this far without Christopher Lamotte from Real Marketing’s attention to detail! ...Great result. [And, our clients] were super pleased with the health check - they said it was really high quality, and to pass their thanks on to the team."Sell Beyond Amazon Marketing Consultants Founder
"Christopher was fantastic to work with and has been instrumental in helping us put in place a much needed marketing strategy. We found him to be very easy to work with and very quickly understood our needs as a business. Moving forward, we now have the tools in place to implement our marketing strategy. The support on the Social Media side was also fantastic."Venturing Out Claire Mackenzie, Joint Founder
"Christopher at Real Marketing Specialists was instrumental in helping me develop a marketing strategy for the year ahead and take my business to the next stage. His recommendations were insightful and completely actionable. I would not hesitate to recommend this company!"The Cheese Lady Svetlana, Owner
"Christopher has managed to inspire marketing effort along cost effective and targeted channels to very good effect and to the envy of many competitors, often with larger budgets."Winton Castle Sir Francis Ogilvy
"It was so useful to have a fresh pair of expert eyes look at our marketing. We got loads of great ideas from it and a clear action plan to carry them out."The Premium Bakery Mona Hashem
"It was really useful to sit down with Christopher as a whole team and to discuss the finer elements of our marketing strategy… At times, we didn’t make things easy for Christopher as we didn’t always know what we wanted but he helped us reach our own conclusions and steered us when necessary. He is very knowledgeable about marketing and his affable and personal approach was much appreciated."Future Proof Learning David Maltman, Director
"We were delighted and grateful to have Christopher’s experience on call, while he was always easy to work with – often going beyond what was expected. I can thoroughly recommend him!"
Belhaven Hill School Innes Macaskill, Former Headmaster
"Real Marketing carried out a full marketing review of my business, which has been extremely valuable in helping me to focus on the priorities to help build awareness and growth. Christopher is extremely professional, knowledgeable and easy to deal with, and I am sure that there will be further collaboration moving forward. Would highly recommend.” Dianne Newman CEO , RAM UK, Advertising Measurement
"I very much enjoyed working with Christopher on our Marketing project. The work we did was very practical and the outcome is that I have a set of very clear, actionable points. Christopher went 'over and above' what he was required to do in the project and I am grateful for that."Martin Cook Accountant Martin Cook
"Christopher has helped with several Brightwaste and Spotless projects and has managed to exceed expectations on each occasion. He has a detailed and insightful knowledge of his marketing. Strongly recommended."Brightwaste & Spotless Roger Green, CEO
"We felt that Christopher listened to us and took account of our understanding and capabilities when it comes to marketing… We learnt about elements of marketing which we’d previously not considered such as building a YouTube channel for videos. There was also very detailed evaluation of our website which included aspects we had never before considered… It is very valuable to see the calendar with very clear targets…"Hurly Burly Brewery Louise & Peter McNaught
"Christopher Lamotte of Real Marketing has done a first class job. Christopher’s great strengths are that when he says he’s going to do something, he does it and promptly. The immediate benefit is a full order book and costs are under control."
Chippendale International School of Furniture Anselm Fraser, Founder
“Christopher provided clarity and helped educate us on how we should present and promote the business. His help has enabled our business to grow two-fold in 6 months, and we know how to grow further.”Forever Spaces Rod Williams CEO & Founder
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