Marketing Experts for Small & Medium Businesses
Real Marketing Transformation is a full service marketing consultancy which fixes and transforms the marketing for small and medium sized businesses (SMBs / SMEs) to build sustainable growth.
Christopher Lamotte founded Real Marketing in 2002 complete marketing for small and medium sized businesses, from strategy to executing and managing creative campaigns. This ensures that whatever your marketing challenges, I’ll develop cost effective, high return marketing campaigns and systems so that you can grow your business for the long term, profitably.
Real Marketing will transform your marketing with clarity, control, confidence, commercial impact and creativity.
Most projects start with developing marketing strategies and a hands-on growth plan. Then, I’m often retained for months or years as my client’s virtual marketing manager, as a flexible, outsourced marketing manager.
Alternatively, you can consider Marketing Coaching. This blends marketing coaching with consulting, as required. It is ideally suited to CEOs, owner managers and marketing teams who have personal and marketing challenges they want to address themselves with guidance and training. Learn more….
Experience Gained from Working with 250+ Small Businesses
I have been lucky enough to work with more than 250 small and medium sized businesses successfully delivering results-driven, holistic marketing consultancy, with marketing strategies, websites and digital marketing since the start of the Dot Com Boom in 1992.
Daily marketing projects include:
- Website project management, copy writing website content, search engine optimisation (SEO & AI Search), social media marketing, email marketing, video, PR and brand building;,
- As well as creating holistic marketing strategies and growth plans.
My broad experience spans many different sectors: Technology; Retailing and eCommerce; Food and drink; Tourism; Education; Property and professional services. See Real Marketing’s client case studies.
Christopher Lamotte FCIM MBA MRICS DipDigM
A Fellow of the Chartered Institute of Marketing with an MBA (Warwick) and a Diploma in Digital Marketing, I have 30 years of experience of managing rapidly growing businesses, launching new products, and providing marketing for start-ups and challenging turn-arounds. See my Bio below.
My career has included marketing management and board level experience in telecoms, software, education, hospitality and professional property services: ScottishTelecom (Thus plc); Orbital Software plc; Phonebox (later Vianet plc); an e-learning software start-up; a marketing & management consultancy; and Winton Castle.
I’m also a certified growth coach (IAPC&M accredited), having completed an intensive coaching course in 2023. If you want to transform your life and your business’s marketing, you may be interested in my Marketing Coaching, which blends coaching and consultancy.
A former practising chartered surveyor, Christopher also has valuable experience in property development, and buying and selling properties with Ogilvy Chalmers, Quality Street Residential Investments, Brixton plc, Chestertons, King & Co (King Sturge) and Ryden.
I also enjoy volunteering as a trustee for two local charitable trusts, the Haddington Garden Trust SCIO and Crichton Collegiate Church.
Whatever your marketing challenges, I’ll work with you to develop a clear, cost effective approach so that your marketing works for you and increases the return from your precious marketing budget:
- Creating clear, practical marketing strategies.
- Improving the packaging up and presentation of your Products and Pricing.
- Generating leads and improving website and sales conversion rates (CRO).
- Raising profiles and building positive (online) reputations.
- Ensuring marketing drives profitable sales.
- Building brands.
- Ensuring marketing budgets are hard-working & measurable.
Why ‘Real Marketing’? Why the Spiral?
At its core, marketing is about putting your customers at the heart of your business: ‘marketing is a customer-focused business philosophy’. I passionately believe that to be successful businesses must have a clear marketing strategy. Real’ Marketing must be based on research, analysis and clear long term thinking.
That’s why I call myself a ‘marketing evangelist’! I believe that you cannot build a successful business without getting your marketing strategy right and having a marketing investment and growth mindset.
My focus on growing my clients’ businesses, and themselves as individuals, is represented by Real Marketing Transformation’s logo, based on the Koru. The Koru is a Moari symbol of growth and evolution, a spiral that looks like an unfurling fern. A spiral is also an ancient symbol of progress and growth in Celtic cultures.
I build brands and drive profits by stimulating spirals of growth and evolution.
At the heart of my approach is trust, integrity, partnership and professionalism. That’s why many of my clients have worked with me for the long term (many for 3 to 5 years, some for even longer!).
