Collecting Customer Research is Invaluable
Do you really know what your customers think of your products and services? What’s great and what could be improved?
Have you conducted a customer satisfaction survey within the last 2 years? If not, you’re missing an important trick.
It’s invaluable to get regular feedback on your business’s image, perceived strengths and weaknesses, brand values, and generating ideas.
Do you know what the changes and trends are in your market?
Learn from Your Strongest Competitors
Do you regularly benchmark your business against 3 to 5 key competitors? You can learn a huge amount from your most innovative competitors, their websites, calls to action, SEO, social media, PR, new products and pricing strategies.
What digital business models are working well? What digital disruption and digital transformation are your competitors deploying?
Knowing your customers and competitors is fundamental to having a successful marketing strategy.
The good news is that customer insights and market intelligence has never been easier and less expensive to collect.
Providing excellent customer experience means really understanding and satisfying your customers’ needs and wants, rational and emotional. It also means providing excellent customer service.
If you retain just 5% more of your existing customers each year, your profits could increase by 20%. You could start by prioritising some quick fixes which improve customer satisfaction ratings with your most profitable customers.
“Customer service is providing an excellent product at an acceptable price and solving legitimate problems (lost packages, replacements, refunds, etc.) in the fastest manner possible. That’s it….” (Tim Ferriss)
How to Conduct Customer Research & Competitor Analysis
As small business marketing consultants with 30 years of experience in market research, we can:
- Undertake market, customer and competitor research to evaluate new markets for ambitious start-ups or mature businesses.
- Design and run research programmes using online SurveyMonkey questionnaires, telephone interviews, Zoom interviews, face-to-face interviews or focus groups.
- Use the research to help you clarify your marketing strategy and plan, and develop and launch new products.
Research is fundamental to all successful strategic marketing. That’s why Real Marketing carries out research as an important element all marketing strategy and planning projects.
For starters, you could review the overall health of your marketing by taking the 5 minute Real Marketing Fitness Test. (This may even give you some ideas for your own online review for engaging with prospects, or for post-sale feedback!)
You can schedule a no-obligation, free Marketing Strategy Call now to discuss your research requirements.
