Digital Marketing Consultant
Real Marketing can take care of your digital marketing, website design and ecommerce, as your digital marketing consultant. We’ve been working with digital marketing since 1998.
Having a highly effective website and digital marketing is now fundamental to the success of most businesses.
Need to Build a New Website based on a Clear Digital Marketing Strategy?
Your website design should be uncluttered, attractive and emotionally appealing in keeping with your brand, its design and colours. The best websites have effective calls to action and are focused on improving conversion rates.
If your website needs to be upgraded or replaced, we’d ensure that your web designer or developer is properly briefed and puts enough thought into its navigation, usability and conversion rate optimisation. They need a carefully considered written brief and a website map.
Let us make it easy for you to build a professional website. To ensure you have a beautiful, high impact website that generates valuable leads, you need a digital marketing consultant who can be your website project manager.
Executing Your Digital Marketing
We can also execute the key components of your digital marketing as your digital marketing consultant:
- Implement a working social media marketing strategy that drives engagement and achieves your marketing objectives.
- Execute an approach to content marketing & PR which weaves together your blog, email marketing, social media marketing and traditional PR. This drives inbound marketing and ensures you have fresh content on your website.
- Implement a long term, ethical, ‘white hat’ approach to search engine optimisation (SEO) that Google trusts.
- Use video marketing or podcasting to engage with your audience and turbo-charge your social media.
- Consider opportunities for text marketing (SMS).
- Ensure Google Analytics is properly set up to monitor website traffic, goals, and return on investment (ROI).
Like to Know Who’s Visiting Your Website?
If you’re marketing to other businesses in a B2B market, your sales team will love Leadinfo. This tool which lets you identify more of the 98% of website visitors that don’t contact you. Real Marketing can arrange a free trial of LeadInfo.
Let Real Marketing Run Your Digital Marketing
Real Marketing can run your digital marketing as your virtual marketing manager so that you can get on with running your business.
Christopher can be your website project manager and manage all aspects of your website, copy writing, social media marketing, email marketing, Facebook and Google Ads, and SEO (traditional SEO and AI search).
Getting more of the visitors to your website to convert into customers will ensure that your website works for you.
You’ve already invested in marketing which is driving traffic to your website, so converting more website visitors into customers costs little and significantly improves the return (ROI) from your marketing.
Improving your website’s conversion rates is a profit multiplier:
Your revenue = your visitor numbers x your conversion rate x the lifetime customer value
Websites need to be customer-focused and customer-optimized to win.
Tips on How to Improve Your Website’s Conversion Rates
You may be able to increase your home page, or landing page’s, conversion rates by over 50% by improving some of these components..: Value proposition (USP); strapline; headline; introductory offer; guarantee; pictures; readability and clarity of messages; usability and navigation; Pricing; testimonials; calls to action; phone number prominence; percentage of abandoned baskets; returns policy.
- It often makes more sense to get your current website working properly rather than invest in a new website. That’s what leading ecommerce businesses do – they make lots of incremental improvements. Think Facebook, Amazon…
- Ensure your website designer has put enough thought into the functional aspects of your website, as well as your broader digital marketing.
Use a scientific approach to web design with A/B testing, using a free tool like Google Optimize. Ensure Google Analytics is properly set up, including goals. - Do user tests to improve the work flows – this is easy to do and a great approach for small businesses and start-ups.
- Add chat to respond quickly to customer queries.
- Improve the clarity of the content on your website – learn to write clearly, in brief, and for websites. Create a clear value proposition.
- Ensure your website communicates trust instantly, within 8 seconds.
- Improve your approach to pricing and use pricing psychology cleverly.
- Review the presentation of your products and services. Ensure they are well ‘productized’ and packaged up so they are easier to sell.
Learn more from my article, Improving Conversion Rates is a No Brainer.
