Looking for Social Media Marketing Consultants?
Social media has revolutionised marketing, created vast online communities and network-powered word-of-mouth. Where are your customers holding their online conversations?
You need to ensure your website is properly integrated with the key social media platforms used by your target customers. The most appropriate social media channels vary from sector to sector, and you may have your own preferences. So, which are the right ones for your business?
We usually recommend that your news or blog should run as your content marketing hub, at the centre of your social media activity, providing content that can be repurposed to feed your social channels.
- If you run a B2B business it may only be right for you to be on LinkedIn, Twitter and YouTube.
- If your products are photogenic, Instagram may be best. Twitter is great for engaging with the media and distributing press releases.
Social media is all about conversations, sharing, engaging and driving traffic to your website. It allows you to have an on-going relationship with a wider audience and can be a fantastic source of referrals and testimonials.
Real Marketing has been developing social media strategies and executing campaigns for clients since 2010. We have in-depth experience of: Twitter, Facebook, Youtube, LinkedIn, Instagram, Google My Business and Blogging.
Your social media marketing needs should be part of your digital marketing strategy.
Do you monitor your online reviews and have a review strategy? Are your customers using TripAdvisor, Google Reviews, TrustPilot, Reviews.co.uk, Feefo, Yelp, LinkedIn or one of the many other sector-specific review sites?
Take advantage of the power and ‘social proof’ provided by reviews and recommendations. Many consumers now visit review websites before deciding to visit your website.
Genuine in-depth customer interviews and good case studies can produce compelling customer stories.
See my blog on How to Beat the Online Trust Crisis.
You can ask us to manage your social media with one of our packages:
- Social Media Starter – £349 per month: gets your social media up and running, with regular posts on a limited number of channels.
- Social Media Gold – £449 per month: blogs and more posts on more channels.
- Social Media Platinum – £599 per month: more blogs, more posts, more channels.
- Customised Social Media Marketing – tell us your requirements. We can also provide social media coaching and training.
Real Marketing understands business and strategy, so we will ensure that any posts are ‘on strategy’ and help you achieve your marketing objectives. All packages come with a social media review, content plan, and regular metrics and reporting.
There are highly targeted, low cost advertising options in social media channels like Facebook, Instagram, YouTube and LinkedIn, which allow specific demographic targeting.
Facebook could be described as an ‘advertising algorithm’ rather than a social media platform. Its advertising is very targeted and powerful, so is often worth considering, perhaps initially with a test campaign.
But, be aware, social media users want to socialise and may not be in a buying mindset. Whereas when we search on Google, we’re looking for a solution to a problem and we’re more likely to want to buy – see Google Ads.
We like to understand our clients’ businesses and can work as part of your in-house team. This ensures our social media posts are genuinely authentic, interesting and shareable.
