Social media has revolutionised marketing, created vast online communities and network-powered word-of-mouth. Where are your customers holding their online conversations?
You need to ensure your website is properly integrated with the key social media platforms used by your target customers. The most appropriate social media channels vary from sector to sector, and you may have your own preferences. So, which are the right ones for your business?
We usually recommend that your news or blog should run as your content marketing hub, at the centre of your social media activity, providing content that can be repurposed to feed your social channels.
If you run a B2B business it may only be right for you to be on LinkedIn, Twitter and YouTube.
If your products are photogenic, Instagram may be best. Twitter is great for engaging with the media and distributing press releases.
Social media is all about conversations, sharing, engaging and driving traffic to your website. It allows you to have an on-going relationship with a wider audience and can be a fantastic source of referrals and testimonials.
Real Marketing has been developing social media strategies and executing campaigns for clients since 2010. We have in-depth experience of: Twitter, Facebook, Youtube, LinkedIn, Instagram, Google My Business and Blogging.
Do you monitor your online reviews and have a review strategy? Are your customers using TripAdvisor, Google Reviews, TrustPilot, Reviews.co.uk, Feefo, Yelp, LinkedIn or one of the many other sector-specific review sites?
Take advantage of the power and ‘social proof’ provided by reviews and recommendations. Many consumers now visit review websites before deciding to visit your website.
Genuine in-depth customer interviews and good case studies can produce compelling customer stories.
You can ask us to manage your social media with one of our packages:
Social Media Starter – £349 per month: gets your social media up and running, with regular posts on a limited number of channels.
Social Media Gold – £449 per month: blogs and more posts on more channels.
Social Media Platinum – £599 per month: more blogs, more posts, more channels.
Customised Social Media Marketing – tell us your requirements. We can also provide social media coaching and training.
Real Marketing understands business and strategy, so we will ensure that any posts are ‘on strategy’ and help you achieve your marketing objectives. All packages come with a social media review, content plan, and regular metrics and reporting.
There are highly targeted, low cost advertising options in social media channels like Facebook, Instagram, YouTube and LinkedIn, which allow specific demographic targeting.
Facebook could be described as an ‘advertising algorithm’ rather than a social media platform. Its advertising is very targeted and powerful, so is often worth considering, perhaps initially with a test campaign.
But, be aware, social media users want to socialise and may not be in a buying mindset. Whereas when we search on Google, we’re looking for a solution to a problem and we’re more likely to want to buy – see Google Ads.
We like to understand our clients’ businesses and can work as part of your in-house team. This ensures our social media posts are genuinely authentic, interesting and shareable.
"Real Marketing carried out a full marketing review of my business, which has been extremely valuable in helping me to focus on the priorities to help build awareness and growth. Christopher is extremely professional, knowledgeable and easy to deal with, and I am sure that there will be further collaboration moving forward. Would highly recommend.” Dianne Newman CEO , RAM UK, Advertising Measurement
“Christopher provided clarity and helped educate us on how we should present and promote the business. His help has enabled our business to grow two-fold in 6 months, and we know how to grow further.”Forever Spaces Rod Williams CEO & Founder
"Christopher from Real Marketing got to know our business, Baigali Designs, very quickly and his vast experience in Marketing helped us develop an excellent marketing and communication strategy. This has made a big difference to the way we operate. Highly recommended."Baigali Designs Lesley & Gary Pugsley
"Christopher has helped with several Brightwaste and Spotless projects and has managed to exceed expectations on each occasion. He has a detailed and insightful knowledge of his marketing. Strongly recommended."Brightwaste & Spotless Roger Green, CEO
"It was really useful to sit down with Christopher as a whole team and to discuss the finer elements of our marketing strategy… At times, we didn’t make things easy for Christopher as we didn’t always know what we wanted but he helped us reach our own conclusions and steered us when necessary. He is very knowledgeable about marketing and his affable and personal approach was much appreciated."Future Proof Learning David Maltman, Director
"It was so useful to have a fresh pair of expert eyes look at our marketing. We got loads of great ideas from it and a clear action plan to carry them out."The Premium Bakery Mona Hashem
"Christopher was fantastic to work with and has been instrumental in helping us put in place a much needed marketing strategy. We found him to be very easy to work with and very quickly understood our needs as a business. Moving forward, we now have the tools in place to implement our marketing strategy. The support on the Social Media side was also fantastic."Venturing Out Claire Mackenzie, Joint Founder
"Christopher at Real Marketing Specialists was instrumental in helping me develop a marketing strategy for the year ahead and take my business to the next stage. His recommendations were insightful and completely actionable. I would not hesitate to recommend this company!"The Cheese Lady Svetlana, Owner
"Christopher Lamotte of Real Marketing has done a first class job. Christopher’s great strengths are that when he says he’s going to do something, he does it and promptly. The immediate benefit is a full order book and costs are under control."
Chippendale International School of Furniture Anselm Fraser, Founder
"I very much enjoyed working with Christopher on our Marketing project. The work we did was very practical and the outcome is that I have a set of very clear, actionable points. Christopher went 'over and above' what he was required to do in the project and I am grateful for that."Martin Cook Accountant Martin Cook
"Christopher has managed to inspire marketing effort along cost effective and targeted channels to very good effect and to the envy of many competitors, often with larger budgets."Winton Castle Sir Francis Ogilvy
"We felt that Christopher listened to us and took account of our understanding and capabilities when it comes to marketing… We learnt about elements of marketing which we’d previously not considered such as building a YouTube channel for videos. There was also very detailed evaluation of our website which included aspects we had never before considered… It is very valuable to see the calendar with very clear targets…"Hurly Burly Brewery Louise & Peter McNaught
"We couldn’t have got this far without Christopher Lamotte from Real Marketing’s attention to detail! ...Great result. [And, our clients] were super pleased with the health check - they said it was really high quality, and to pass their thanks on to the team."Sell Beyond Amazon Marketing Consultants Founder
"We were delighted and grateful to have Christopher’s experience on call, while he was always easy to work with – often going beyond what was expected. I can thoroughly recommend him!"
Belhaven Hill School Innes Macaskill, Former Headmaster
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