SEO You Can Trust

Is your website appearing in the top 3 to 5 Google search results for your 20 to 30 target terms? Has your website been properly search engine optimized (SEO), on-site and off-site? If you have a WordPress website, has Yoast SEO been set up and are you using it fully?

Has your website been penalised by Google algorithm changes? For example, your website has to be mobile-friendly or risk being pushed down the search rankings. It’s also essential that local search has been planned for. Google My Business and Google Reviews are particularly valuable for local search.

A good approach to SEO includes easy navigation, properly set up on-site SEO and appropriate inbound backlinks from good websites; and it’s particularly about having fresh, engaging content both on and off your website.

Content marketing is now very important for being found in Google searches. You need to create a steady flow of fresh, compelling content: stories, news items, articles, social media posts and videos. And, you need to distribute (syndicate) your content to your media contacts to generate new backlinks.

Search engine optimisation can be difficult to understand. Google uses more than 200 ranking factors in its ever evolving search algorithm. Search engine optimisation is a mixture of black art and science.

Many companies spend up to 10 times more on Google Adwords advertising than SEO. But SEO is essential and worth investing in because it’s strategic and long term – it keeps on driving traffic to your website for the long term; Google Adwords tends to be more tactical and short term, and you have to keep on spending your valuable budget.

(However, Google Ads & Remarketing may well have places in your online promotion toolkit as well).

Please be wary of the over-promises being made by emails from SEO salesmen; they can’t guarantee to get you into the top 1 to 3 search results, and they don’t take a long term, strategic approach to SEO. We do.

To discuss your SEO needs, please contact Christopher Lamotte via email or on 07957 870071.

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