Get Strategic Marketing Leadership without Excessive Overheads
Real Marketing Transformation can be your Fractional Marketing Director, or Fractional CMO (Chief Marketing Officer) to clarify your marketing strategy, implement your growth plan and provide strategic marketing leadership.
What is a ‘Fractional’ Marketing Director or ‘Fractional’ CMO?
A Fractional Marketing Director or Fractional CMO is a highly experienced marketing consultant who leads your business’s marketing on a ‘part-time, fractional basis’. As a Fractional Marketing Director, I can develop your strategic marketing plan and growth plan, providing strategic direction to drive growth, without you having to pay for the high overheads of a full-time salary and benefits.
Fractional Marketing is a Game-Changer For Business Growth and Transformation
As a Fractional Marketing Director or Fractional CMO, I’ll typically spend 1-2 days per week working closely with my clients, transforming their marketing:
- Reviewing existing and past marketing assumptions and approaches, and identifying strengths, weaknesses and opportunities.
- Understanding marketing challenges and issues.
- Analysing customer needs and personas, your products and pricing strategies.
- Developing marketing strategies and solutions to achieve your business objectives and realise your vision.
- Creating effective branding, positioning and clear selling messages.
- Implementing customer journeys and sales funnels to improve conversion rates.
- Developing content plans to attract and engage customers.
- Reviewing, coaching and mentoring in-house marketing teams.
Christopher Lamotte is a chartered marketer who has provided full service marketing consultancy for more than 250 SMEs over 30 years, so can provide the time, strategic insights, multi-channel marketing skills and expertise that you need. This will ensure that you develop a robust, clear marketing strategy and growth plan which can be executed fast, creatively, cost effectively and ‘on strategy’.
For more than 20 years, before the terms Fractional Marketing Director or Fractional CMO had been invented, I have been working with many clients as their Virtual Marketing Manager or Virtual Marketing Director for 1 to 2 days per week – often on a long term, partnership basis for 1 year, 3 years or even 10 plus years. That means that I have more than 20 years of ‘fractional marketing’ and marketing leadership experience.
Cost-Effective Expertise
- Access senior-level marketing expertise and experience on a budget-friendly, fractional basis. Pay only for the time you need.
Develop a Clear Marketing Strategy
- An objective outside perspective that identifies weaknesses in existing marketing efforts and provides an action plan and practical solutions for growth.
Get Flexible Support
- Scale up or down as needed. Add hours during critical initiatives or reduce time when priorities shift.
- Terminate fractional contracts easily if not satisfied. Much lower risk than hiring a full-time Marketing Director or CMO.
On-Demand Capabilities
- Add to the capabilities of your in-house team with broad and deep marketing expertise like USP copy writing, product presentation, pricing strategies, digital marketing, websites, search marketing, content & PR, video marketing, social media marketing, and using AI in marketing.
How Real Marketing Transformation Can Grow Your Business
Strategy Development
- Analyse your market, competitors and customers.
- Review all current and recent marketing efforts and detail strengths/weaknesses and opportunities.
- Align marketing strategy with overall business objectives.
- Identify target customer personas and map customer journeys.
Positioning, Sales Pitch and Differentiators
- Develop or refine brand positioning.
- Rewrite your USP, sales pitch, elevator pitch, differentiators and key selling messages.
- Ensure branding and brand values are understood and communicated consistently across all touchpoints.
Content Plans
- Build multi-channel content plans to attract and engage ideal customers.
- Optimise content for organic and paid search opportunities.
Customer Acquisition
- Implement targeted lead generation, conversion and retention programmes.
- Design campaigns to reposition the business and increase brand awareness.
- Analyse results and optimise activities to improve conversions.
Marketing Execution
- Provide hands-on support to execute strategic marketing plans and growth plans.
- Identify, brief and manage trusted external agencies or freelancers.
- Agree and set up marketing metrics to regularly measure and report on marketing progress.
Team Development
- Recruit and manage in-house marketing team members.
- Coach team members and develop their marketing capabilities.
- Define roles, responsibilities and goals.
See our video testimonials or case studies, spanning the technology, ecommerce and retailing, food and drink, tourism and hospitality, professional services, education and property sectors.
Contact Christopher Lamotte for a no-obligation Marketing Transformation Call today to discuss your marketing challenges, and how a Fractional Marketing Director or Fractional CMO could transform your business.
