10 Essential Email Marketing Tips

Love It or Hate It, Email Marketing Is Powerful

Email newsletters, flyers and alerts used well with a high quality, opt-in list can be very powerful.

Email marketing is one of the most measurable ways of retaining and keeping in touch with your customers. Done well as part of a content marketing strategy, email marketing can be cost effective and deliver high returns (ROI).

But, as you know, email done badly is spam and can easily annoy your customers. You must follow the rules and best practice.

Here are 10 Essential Email Marketing Tips

1. Build high quality lists

The quality of your list is really important. Build your own email marketing list of customers and prospects. Use a double opt-in process, ideally, or, at least, a single opt in process.
I’m not a fan of bought lists, particularly big, untargeted lists. Using these could result in you being black-listed.

Be fully aware of the laws affecting email marketing, and comply. Recipients must be able to opt out easily from any email. This is a legal requirement.

Review your list to see who hasn’t opened or clicked on a link for the last six months. Provide them with a compelling offer to re-engage.

Speak to Christopher Lamotte for advice about your email marketing. I can create and send out your email newsletters from as little as £199 per month.

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