The E-Myth: Why Most Small Businesses Don’t Work and What to Do About It

Feet and book on desk - The E-Myth Revisited Review by Real Marketing near Edinburgh

This blog is based on “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It”
(by Michael E. Gerber)

I read this classic book, “The E-Myth Revisited”, and these are just some of the valuable strategic themes I’ve picked out of it.

The reason many small businesses stay very small and don’t fulfil their potential is that they are set up and run by a “Technician”. The Technician knows how to do the technical work but gives little thought to the equally important roles of the “Entrepreneur” and the “Manager”. These can be different people in your team or elements of our personalities. To successfully run a small business, all three roles must be present.

“You were a bookkeeper or a poodle clipper; a drafts-person or a hairdresser; a barber or a computer programmer; a doctor or a technical writer; a graphic artist or an accountant; an interior designer or a plumber or a salesperson. But whatever you were, you were doing technical work.” (Michael Gerber)

The blend of the Entrepreneur’s vision and The Manager’s pragmatism, together with the Technician’s technical skills are needed to build a successful small business.
Michael Gerber says that the Entrepreneurial Myth, which he calls the E-Myth, is that most founders of businesses may think of themselves as entrepreneurs but very often they are merely technicians.

“A mature company operates on a broad perspective, an entrepreneurial perspective, a more intelligent point of view, so that it works not because of you but without you. A business has to be able to survive and grow without you,” says the author.

The Entrepreneurial Model suggests that a new business must start with a focus on the customer, not with a picture of the business to be created: ”It understands that without a clear picture of that customer, no business can succeed.” This is what marketing is all about, placing the customer at the centre of everything.

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Do Your Marketing Challenges Mean You’re Skating on Thin Ice?

Danger - No Skating - Marketing Challenges

Do your marketing challenges mean that you may be skating on thin ice? Are any aspects of your sales and marketing worrying you?

I’m researching the marketing issues faced by small and medium sized enterprises (SMEs).  Are the marketing challenges and pain points that I come across, shared by your business?

To find out, please complete my 2 minute Real Marketing Challenges Quizz in confidence. Thank you very much!

Marketing today can be complex

Marketing has never been more challenging or, ironically, given us so many opportunities. The world of communications is multi-channel; there are a proliferation of new digital communication channels and tools, and they change relentlessly.

But, fortunately, the fundamental principles of marketing are still the same. You still have to focus on key groups of customers and have a clear marketing strategy, calendar of activities and budget, not to mention an excellent marketing team to execute your marketing; that drives inbound quality leads and puts your business on solid foundations for growth and real success.

Please contribute to my  2 minute Real Marketing Challenges Quizz.

At Real Marketing Specialists, I provide marketing consultancy work with ambitious small and medium sized companies on all aspects of their marketing, across all key channels, from strategy to detailed execution.

These are the marketing issues that I see, as confirmed by others in the industry.

Do you face any of these marketing issues?

  • No clear marketing strategy
  • Not managing to execute our marketing plan
  • Don’t have clear selling messages and USP
  • Wasting money on adverts
  • In our omni-channel world, don’t know which channels to focus on
  • Struggle with selling
  • Profile too low
  • Not enough time for marketing
  • Marketing budget isn’t big enough

Or, do you worry about any of these web and digital marketing issues?

  • Facing business model change and losing competitive advantage to disrupters
  • Inbound marketing isn’t working
  • Our website doesn’t achieve its objectives
  • Don’t have a digital marketing strategy

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