Many websites for small businesses are built by website designers without an overall website project manager or content marketer.
This results in significant delays, and selling messages, ecommerce conversion rates and search engine optimisation (SEO) being given little attention.
Real Marketing has seen many situations where websites without good project management take twice as long to build. The result is an ineffective, brochure website which doesn’t work for the business and can’t be found in searches.
So, designing a really successful website must include planning and efficient project management.
Christopher Lamotte at Real Marketing can take care of all aspects of your website project management, as well as your digital marketing strategy.
Many Advantages in Having a Website Copywriter and Project Manager
We’ve been working with websites, ecommerce and digital marketing since the Dotcom Boom!
Whether your website needs to be significantly improved or completely replaced, we’d ensure that your web designer or developer is properly briefed and puts enough thought into its navigation, ecommerce functionality and conversion rate optimisation. They need a considered written brief, which takes account of your strategy, and a website map.
Real Marketing can improve your current website or build a winning new website, working as your website project manager, copywriting the content, setting up ecommerce and working closely with your team.
Our comprehensive approach to website project management means that we can take care of all aspects of your website design and build, freeing you up to get on with your business:
- copywrite or edit the website content;
- productize services as products;
- project manage the design and photography;
- ensure the calls to action are effective and manage conversion rate optimisation – getting more website visitors to convert into customers is how you ensure your website works for you;
- guide the website navigation and usability;
- add or improve online sales and ecommerce;
- build in digital processes and embed video marketing.
Get some instant feedback on your website with a free chat over a virtual coffee.
Your Website Must Be Mobile-First and Have SEO Built-In
Is your website mobile-first, which is easy to navigate and fast on mobiles? Has it been built to support search engine optimization? Is your website achieving your sales and marketing objectives?
Between 50% and 70% of your website visitors may be looking at your website on smartphones. So most websites should be designed ‘mobile-first’ as well as responsive, with call-to-action buttons that stand out and are easy to tap.
Real Marketing Project Manages & Maintains Many Websites
Have a look at a selection of the websites that Real Marketing has project managed, as well as developing their marketing strategy and many other elements of their digital marketing:
- Winton Castle, one of the UK’s leading events venues, just outside Edinburgh
- Eco Sash & Case, a leading Edinburgh sustainable window restorer & manufacturer
- Evolution Transformation, people-led change and mentoring for SME manufacturers
- Belhaven Hill School, Scotland’s leading prep school for 5 to 13 year olds
- Waverley Construction, a recently launched all-trades, family construction company
You May Need a Website Content Writer to Ensure You Get a Winning Website
Christopher can be your website project manager and look after all aspects of your website, ecommerce, copywriting, conversion rate optimisation and search engine optimisation.
Get some instant feedback on your website with a free chat over a virtual coffee.
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