Scottish Land & Estates Website - Property Marketing Case Study

Property Marketing Case Study

Scottish Land & Estates is Scotland’s leading rural property industry association which lobbies government and supports its landowner and rural business members.

Working with the website committee, Christopher project managed the development of an ambitious new content managed (CMS) website which was launched with a new name and new branding on a tight marketing budget. The budget reflected the timing during the recession that followed the banking crisis. Because of the client’s evolving needs, the website was developed over 2 phases and 1.5 years.

Results

The new website under new branding helped Scottish Land & Estates modernise their image and recruit new members.

“Developing the website has been a mammoth task and I have no doubt that there has been a huge amount done behind the scenes which most of us are not aware of. You have masterminded this with skill and perseverance… Well done!” (Chairman Website Committee, Scottish Land & Estates)