Winton Castle Website - Tourism & Events Marketing Case Study

Business Tourism & Events Marketing Case Study

Winton Castle is an exclusive use corporate and private hospitality venue near Edinburgh which runs unique events: exquisite gala dinners, team building activities, conferences, product launches, high end weddings and five star self-catering.

Marketing Strategy, Rebranding & Virtual Marketing Management

As Winton’s Virtual Marketing Manager, work has included: marketing strategy; rebranding; website briefing, project management & copy writing; SEO (generates over 60% of leads); Google Ads & remarketing; content marketing with profile-raising PR; video marketing; social media; email marketing (‘Winton Wire’); KPI dashboard.

Results

Winton continues to pursue a successful multi-channel marketing strategy which includes the latest digital and internet marketing, allowing it to punch above its weight and compete successfully against much larger events venues with much bigger budgets.

As a result of more than 15 years of outsourced marketing management by Real Marketing, revenue has increased consistently most years and the team has more than trebled in size.

Have won awards:

  • GTBS Gold
  • VIBES Award
  • Best Green Business
  • Best Family Business
  • Hospitality Award

The name was successfully changed from Winton House to Winton Castle, moving the events venue up market. See the Winton Castle website …

“Christopher Lamotte has managed to inspire marketing effort along cost effective and targeted channels to very good effect and to the envy of many competitors, often with larger marketing budgets. The website …manages to portray the character of what we are offering, or wanting to say to our targeted and wider audience. Thank you for your heroic service on this!” (Sir Francis Ogilvy, Winton’s Owner)