Inspire MediLaw New Website _Management Education Case Study

Management Education Marketing Case Study

Inspire MediLaw are leading, professional medico-legal trainers who run conferences and courses. They train doctors and consultants to be expert witnesses and lawyers to undertake medical cases in clinical negligence and personal injury cases. The courses and events are led by some of the UK’s leading barristers, solicitors and medics.

Marketing Strategy, Virtual Marketing Management, Email Marketing & Social Media

The marketing support for Inspire MediLaw included:

  • Developing a strategic marketing plan and action plan.
  • Improving the approach to email marketing: creating and sending out 20 email newsletters.
  • Social media marketing across LinkedIn and Twitter.
  • Developing a promotional video and video marketing.
  • Website advice for the new website.
  • Helping provide a solution for hybrid Zoom & live training conferences in Oxford and Edinburgh during significant challenges during the pandemic.

Results

  • Attendees were successfully recruited for the hybrid training conferences and courses, helping the business navigate the challenges caused by lockdowns during the pandemic.
  • Email marketing design and effectiveness, and the new website were significantly improved.
  • Zoom and video became part of the firm’s marketing strategy.

“I am very grateful to have received your help and for the comprehensive marketing strategy & advice for Inspire along with the email marketing and social media marketing. This will be very helpful to Inspire going forward.” (Caren Scott, MD)