Education Marketing Case Study
Belhaven Hill in East Lothian is Scotland’s leading boarding and day prep school with a reputation for sending pupils onto the UK’s most famous secondary schools.
Virtual Marketing Manager
Working as the school’s virtual marketing manager, Christopher has supported pupil recruitment and marketing through promoting events, content marketing & PR, email marketing, a prospectus, and developing, copy writing and managing their website. This was part of a major rebranding based on the slogan ‘Be Belhaven’ and investment in modern marketing.
Results
Christopher helped the school significantly increase pupil numbers from 2013-17 so that it soon ran at full capacity.
Following 3 years of under-investment in marketing, Christopher was invited to re-engage with Belhaven as their Virtual Marketing Manager in early 2020. Work has included marketing strategy and planning, email marketing, PR, press and Facebook advertising, parent research, video marketing, website improvements and SEO.
Marketing has also involved planning virtual and live open morning campaigns during the challenges of remote schooling and lockdowns! The school is launching a new ‘pre-prep’ for younger years and pupil numbers are rising again.
Client Case Studies
