Brightwaste website - project managed by Real Marketing

Green Business & Recycling and B2B Marketing Case Study


‘Brightwaste provides recycling services in Edinburgh, Glasgow and throughout central Scotland. Every company produces waste. And every company has to pay for that waste to be removed.’

Christopher project managed the development of Brightwaste’s new website, copywrote the website content, set up onsite SEO, and ran a content marketing & PR campaign with thought-leadership articles and a social media marketing campaign (across LinkedIn & Twitter).

Spotless Commercial Cleaning

Founded in 1988, Spotless Commercial Cleaning has a culture based on kindness and decency. That is why their 1,400 staff stay for much longer than average – ‘We believe that ‘happy cleaners mean happy clients”.

Christopher worked with Spotless to develop a new website, copy writing website content, photography, creating and syndicating (sending out) thought-leadership articles, blogging, and social media marketing with LinkedIn and Twitter posts.


The benefits were professional, well differentiated websites, a higher profile and more social media followers with better engagement. The overall results were more enquiries and sales, and better conversions.

“Christopher has helped with several Spotless projects and has managed to exceed expectations on each occasion. He has a detailed and insightful knowledge of his marketing. Strongly recommended.” Roger Green, CEO, Spotless & Brightwaste