BizX Ecommerce Award

Amazon eCommerce Case Study

Sell Beyond, a rapidly growing Amazon Marketing & Management Consultancy, helps businesses get their Amazon retailing working properly. Amazon is easy for consumers to use but the complexities of Seller Central and Vendor Central provide many challenges for ecommerce retailers new to Amazon.

Marketing Strategy and Virtual Marketing Management

Sell Beyond needed to improve the effectiveness of their own marketing, ensure it was based on a clear strategy, improve conversion rates and set up repeatable processes and templates.

Christopher carried out a comprehensive marketing review and competitor analysis, then helped them create a strategic marketing plan and marketing action plan which clarified their strategy, channels and priorities.


Christopher helped Sell Beyond implement their marketing action plan, working with the inhouse team as their Virtual Marketing Manager.

Highlights included:

  • Successfully achieving a short-listing for an eCommerce Award then gained press coverage;
  • Creating a client case study, based on a reusable template;
  • Refining a repeatable, Amazon starter marketing service for engaging new clients;
  • Writing a website brief with website map, and obtaining proposals for 2 different options;
  • Conducting SEO keyword ranking analysis, keyword research and providing SEO advice;
  • Creating effective, compelling content for a programmed email campaign for prospects.

“We couldn’t have got this far without Christopher Lamotte from Real Marketing’s attention to detail! …Great result. [And, our client] were super pleased with the health check – they said it was really high quality, and to pass their thanks on…” (Founder, Sell Beyond)