Business Tourism & Events Marketing Case Study
Winton Castle is an exclusive use corporate and wedding hospitality venue near Edinburgh which runs unique events: exquisite gala dinners, team building activities, conferences, product launches, high end weddings and five star self-catering.
Marketing Strategy, Rebranding & Virtual Marketing Management
As Winton’s Virtual Marketing Manager, work has included: marketing strategy development and evolution; rebranding; new website briefing, detailed project management & copy writing; on-site and off-site SEO (generates over 60% of leads); adjustments for AI Search; Google Ads & remarketing; content marketing with profile-raising PR; video marketing; social media; email marketing (‘Winton Wire’); marketing metrics reporting.
Results
Winton continues to pursue a successful multi-channel marketing strategy which includes the latest digital marketing, allowing it to punch above its weight and compete successfully against much larger events venues with much bigger budgets.
As a result of more than 20 years of virtual marketing management by Real Marketing, revenue has increased consistently most years and the team has more than trebled in size.
Winton Castle has won several awards over the years:
- VIBES Award
- Best Green Business
- Best Family Business
- Hospitality Award
The name was successfully changed from Winton House to Winton Castle, moving the events venue up market. See the Winton Castle website …
“Christopher Lamotte has managed to inspire marketing effort along cost effective and targeted channels to very good effect and to the envy of many competitors, often with larger marketing budgets. The website …manages to portray the character of what we are offering, or wanting to say to our targeted and wider audience. Thank you for your heroic service on this!” (Sir Francis Ogilvy, Winton’s Owner)
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